SBD/19/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     The IHL Houston Aeros have signed a three-year, multi-
million dollar sponsorship agreement with Chrysler/Plymouth,
Dodge and Jeep/Eagle.  Under the deal, each separate dealer group
hosts its own themed game night (Aeros)....Warburg Pincus Funds
has signed on as the Official Investment Management Company of
the Major Indoor Lacrosse League (MILL)....Bell South Cellular
has signed Dream Team Coach Lenny Wilkens as official '96 Games
spokesperson.  Wilkens will be featured in Olympic-themed
sweepstakes (BellSouth).
     CORRECTION:  A story in the January 5 issue of THE DAILY
mistakenly identified the name of the company signed by Capitol
Sports to display advertising on the steps of USAir Arena, as
well as a key feature of the deal.  The sponsor is Office Depot
and the arrangement is for Capitals games and all USAir Arena
events, not just the Bullets.
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