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SBD/19/Sponsorships Advertising Marketing
Published January 19, 1996
The IHL Houston Aeros have signed a three-year, multi- million dollar sponsorship agreement with Chrysler/Plymouth, Dodge and Jeep/Eagle. Under the deal, each separate dealer group hosts its own themed game night (Aeros)....Warburg Pincus Funds has signed on as the Official Investment Management Company of the Major Indoor Lacrosse League (MILL)....Bell South Cellular has signed Dream Team Coach Lenny Wilkens as official '96 Games spokesperson. Wilkens will be featured in Olympic-themed sweepstakes (BellSouth). CORRECTION: A story in the January 5 issue of THE DAILY mistakenly identified the name of the company signed by Capitol Sports to display advertising on the steps of USAir Arena, as well as a key feature of the deal. The sponsor is Office Depot and the arrangement is for Capitals games and all USAir Arena events, not just the Bullets.