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JORDAN MAKES A SPLASH IN TORONTO; RAPTORS MAKE A KILLING
Published January 19, 1996
A record Canadian basketball audience of 36,118 showed up last night in Toronto to watch Michael Jordan and the Bulls take on the Raptors, according to the SPECTATOR. Using Raptors VP Brian Cooper's estimation that a Jordan-less Bulls game would have drawn about 21,000, Jordan brought in an extra 15,118 fans, and an extra C$500,000 in gate and concessions (Hamilton SPECTATOR, 1/19).