SBD/19/Franchises

HORNETS OFFICIALS TAKE ACTION AS HIVE IS NOT AS ALIVE

     While the Hornets continue their streak of consecutive
sellouts, actual attendance has "dropped noticeably" this season
prompting team officials to take action, according to the
CHARLOTTE OBSERVER.  Hornets Owner George Shinn is trying to
boost the entertainment and cash value of going to a Hornets game
by offering prizes for fans and bonuses for ushers.  Since
installing a bar code system on tickets, Hornets officials can
track attendance patterns, and Shinn said they will call season
ticket holders who are not using tickets to encourage them to
come or offer the tickets to other fans.  Promotions include a
lottery-style "Shoot for Loot," where fans try to hit a halfcourt
shot for money (Ron Green, CHARLOTTE OBSERVER, 1/19).
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