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HORNETS OFFICIALS TAKE ACTION AS HIVE IS NOT AS ALIVE
Published January 19, 1996
While the Hornets continue their streak of consecutive sellouts, actual attendance has "dropped noticeably" this season prompting team officials to take action, according to the CHARLOTTE OBSERVER. Hornets Owner George Shinn is trying to boost the entertainment and cash value of going to a Hornets game by offering prizes for fans and bonuses for ushers. Since installing a bar code system on tickets, Hornets officials can track attendance patterns, and Shinn said they will call season ticket holders who are not using tickets to encourage them to come or offer the tickets to other fans. Promotions include a lottery-style "Shoot for Loot," where fans try to hit a halfcourt shot for money (Ron Green, CHARLOTTE OBSERVER, 1/19).