Cowboys-Giants Rating Lower On NBC Pacers, McDonald's To Debut New Campaign Sources: NBC Fires Jamie Horowitz Eagles-Packers Lead NFL Overnight Ratings Super Bowl Ad Sales Nearly 90% Sold Out Marketers Already Focusing On Super Bowl Ads McDonald's Prepping Super Bowl Ad Top Sports TV Execs Kick Off SMT Conference Breeders' Cup Overnights Up 25% Over '13 NFL TV Viewership Through Week 8
SBD/18/Sponsorships Advertising Marketing
Published January 18, 1996
BMW has unveiled a 328i model that will be the official car of the '96 Olympic Torch Relay. The car will be silver and decorated with "multi-colored images of the 50 states" (BRANDWEEK, 1/15 issue)....The new parabolic ski is in high demand at resorts across the U.S. The ski, which features an hour-glass design that makes turning easier, is being compared to oversized golf club and tennis racket designs (N.Y. TIMES, 1/14). In this morning's NEWSDAY, columnist Gregg Sarra reviews the performance of the Elan 193 parabolic model, noting that they enable intermediates "to have more fun." Sarra notes pro shop owners say nearly everyone who demos the design returns to purchase them (NEWSDAY, 1/18)....Wednesday's CHICAGO SUN-TIMES ran a front-page feature on the second annual Electric Football Convention taking place this weekend in Chicago. While only Miggle Toys of Highland Park, IL, still produces electric football games, Miggle Owner Michael Landsman says sales that have doubled each year since '91 (CHICAGO SUN-TIMES, 1/17)....Reebok announced yesterday it plans a $34M charge for the 4th quarter due to the sale of its Avia subsidiary. Excluding the charge, Reebok expects full-year earnings of $2.60-2.65 a share (WALL STREET JOURNAL, 1/18)....Wal-Mart reports that trading card sales are up 696% over a year ago thanks to the company's World's Most Valuable Card Giveaway in which a Honus Wagner card will be found in a selected pack (Wal-Mart). Unrelated to that news, Wal-Mart announced it expects its first earnings decline in 25 years, "a whopping" 11% drop in the 4th quarter. Wal-Mart stock closed at $20.37 -- its lowest level since '91 (Minneapolis STAR-TRIBUNE, 1/18)....Computer service company EMC has signed a two-year deal to become title sponsor for the Golf Skills Challenge on NBC (INSIDE MEDIA, 1/10-23 issue).... NBR's Cassie Seifert reported that McDonald's plans to open over 6,000 new restaurants over the next two years, most outside the U.S. The company will also buy back close to $2B of its common stock over the next three years. McDonald's stock rose 1 5/8 yesterday to 46 3/8 (PBS, 1/17).