Menu
Sponsorships Advertising Marketing

AFTER FOUR YEARS, WEISER LOCK DROPS COPPER BOWL SPONSORSHIP

     Tucson-based Weiser Lock announced it will drop its
sponsorship of the Copper Bowl after four years of sponsoring the
event.  Sara Hammond reports in this morning's ARIZONA DAILY STAR
that company officials cited a desire to reposition and refocus
"resources to support the introduction of unique and proprietary
new products."  Copper Bowl Foundation Chair Billy Joe Varney
said the search is on for a new title sponsor, a $1M commitment
annually.  Varney said the bowl hopes to secure a new sponsor by
June and that while they could continue without a major sponsor,
"it would take many more smaller corporate commitments" for that
to happen (ARIZONA DAILY STAR, 1/18).

SBJ Morning Buzzcast: May 9, 2024

WNBA regular season games to be available on Disney+; Candace Parker's new role at Adidas; Rory McIlroy will not return to PGA Tour Policy Board and Theo Epstein's role with the PGA Tour moving forward.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/01/18/Sponsorships-Advertising-Marketing/AFTER-FOUR-YEARS-WEISER-LOCK-DROPS-COPPER-BOWL-SPONSORSHIP.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/01/18/Sponsorships-Advertising-Marketing/AFTER-FOUR-YEARS-WEISER-LOCK-DROPS-COPPER-BOWL-SPONSORSHIP.aspx

CLOSE