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SBD/18/Sponsorships Advertising Marketing
AFTER FOUR YEARS, WEISER LOCK DROPS COPPER BOWL SPONSORSHIP
Published January 18, 1996
Tucson-based Weiser Lock announced it will drop its sponsorship of the Copper Bowl after four years of sponsoring the event. Sara Hammond reports in this morning's ARIZONA DAILY STAR that company officials cited a desire to reposition and refocus "resources to support the introduction of unique and proprietary new products." Copper Bowl Foundation Chair Billy Joe Varney said the search is on for a new title sponsor, a $1M commitment annually. Varney said the bowl hopes to secure a new sponsor by June and that while they could continue without a major sponsor, "it would take many more smaller corporate commitments" for that to happen (ARIZONA DAILY STAR, 1/18).