SBD/10/Sponsorships Advertising Marketing

THE NFL BUILDS UP TO BIG PARTY IN TEMPE

     American Express put 5,000 tickets for Sunday's NFC
Championship for sale this morning -- but only for its gold or
platinum card members (DALLAS MORNING NEWS, 1/10).... Green Bay
jerseys and Brett Favre merchandise are "disappearing" from
stores along MS's Gulf Coast -- from where Favre hails.  All
activewear and Favre jerseys are among the hot items (MILWAUKEE
JOURNAL SENTINEL, 1/9)....The recently-dispatched 49ers will keep
their "SF" logo on their helmets, but have new uniforms next
season in honor of their 50th anniversary.  The club will wear
white pants and feature the helmet logo on the tops (S.F.
CHRONICLE, 1/10).
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