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SBD/10/Sponsorships Advertising Marketing
RAPTORS DITCH AIR CANADA FOR A NEW PTERODACTYL
Published January 10, 1996
Air Canada, which may be the Raptors "most important corporate sponsor," and title sponsor of the team's new arena, will step aside for a team-preferred charter service for the rest of the season. Craig Daniels reports in this morning's TORONTO SUN that the team abandoned the airline after it was "unable to reliably deliver on its most basic service -- getting the NBA team to and from its games in comfort and in timely fashion." Daniels reports Air Canada will "step aside" in a split that is a "mutual parting of the ways." However, officials from both sides stressed that the airline will remain a "major sponsor." Players have complained about late flights, bad food and poor service. Daniels notes "the irony" of Air Canada being title sponsor and partner in the new arena, but that they also painted one of its aircraft in Raptors' colors (TORONTO SUN, 1/10).