Comcast Builds X1 Service Around NASCAR Deal NASCAR Promotes 11 Senior-Level Execs Goodyear Called Out For NASCAR Issues Stewart: Sponsors Have Stuck By Our Side Stewart Won't Face Charges For Fatal Crash Fanatics Lands NASCAR's At-Track Merch Sales Joe Gibbs Racing Signs Stanley Black & Decker Chicagoland Looks To Build Interest Nationwide Expands Earnhardt Sponsorship Xfinity To Title Sponsor NASCAR's Secondary Series
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SBD/10/Sponsorships Advertising Marketing
Published January 10, 1996
Miller's Plank Road Brewery has partnered with Penske Racking South to field a Red Dog Ford 150 for 13 races on the '96 NASCAR SuperTruck schedule (Plank Road)....South FL's Lipton tennis tournament is seeking more families to attend its '96 event, with a new $1M ad campaign by Crespin & Porter that will "combine images of the Lipton's biggest stars with scenes of tournament-goers having a great time" (MIAMI HERALD, 1/9)....Cobra Golf Inc. and ProGroup have entered into a long- term licensing agreement (Cobra Golf).