Darlington Launches History-Focused Campaign Sprint Cup Race Avoids Final Four Conflict Dallas-Ft. Worth Set For Big Sports Weekend Minding My Business With David Strahan NHMS Could Erect Lights At Fans' Request Under Armour Makes Foray Into NASCAR Chevy Could Allow Rahal, Earnhardt Swap Darlington Optimistic About New NASCAR Dates Cup Race Moved From Fox Helps FS1 NASCAR Extends Wal-Mart Licensing Deal
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SBD/10/Sponsorships Advertising Marketing
Published January 10, 1996
Miller's Plank Road Brewery has partnered with Penske Racking South to field a Red Dog Ford 150 for 13 races on the '96 NASCAR SuperTruck schedule (Plank Road)....South FL's Lipton tennis tournament is seeking more families to attend its '96 event, with a new $1M ad campaign by Crespin & Porter that will "combine images of the Lipton's biggest stars with scenes of tournament-goers having a great time" (MIAMI HERALD, 1/9)....Cobra Golf Inc. and ProGroup have entered into a long- term licensing agreement (Cobra Golf).