Dodge Planning On Return To NASCAR? Beverage Analysts Optimistic About Monster Deal Monster Energy To Title Top NASCAR Series Monster's Title Sponsor Deal Worth Less Than Sprint's Suarez Talks Being First Foreign NASCAR Champ Liberty National To Sponsor Bayne's RFR Ride NASCAR Could Cut "Cup" From Sponsorship Johnson Basks In Championship Media Tour Biffle Leaves RFR After 14 Years In No. 16 Car Johnson Ties Petty, Earnhardt With 7th Cup Title
SBD/10/Sponsorships Advertising Marketing
Published January 10, 1996
Miller's Plank Road Brewery has partnered with Penske Racking South to field a Red Dog Ford 150 for 13 races on the '96 NASCAR SuperTruck schedule (Plank Road)....South FL's Lipton tennis tournament is seeking more families to attend its '96 event, with a new $1M ad campaign by Crespin & Porter that will "combine images of the Lipton's biggest stars with scenes of tournament-goers having a great time" (MIAMI HERALD, 1/9)....Cobra Golf Inc. and ProGroup have entered into a long- term licensing agreement (Cobra Golf).