Brickyard 400 Tix Sale Spike With Gordon Dale Jr. Focusing On Health First, Racing Second Earnhardt To Miss Race With Concussion Kentucky Speedway To Thank Sprint For Deal Weekend Plans With Ky. Speedway's Mark Simendinger NBC Daytona Audience Strong In Year 2 NASCAR Still Looking For Cup Title Sponsor Fox Sports' Sprint Cup Viewership Down 6% DeWalt Extends Sponsorship With Matt Kenseth NASCAR Continues To Lose Popularity
SBD/10/Sponsorships Advertising Marketing
Published January 10, 1996
Miller's Plank Road Brewery has partnered with Penske Racking South to field a Red Dog Ford 150 for 13 races on the '96 NASCAR SuperTruck schedule (Plank Road)....South FL's Lipton tennis tournament is seeking more families to attend its '96 event, with a new $1M ad campaign by Crespin & Porter that will "combine images of the Lipton's biggest stars with scenes of tournament-goers having a great time" (MIAMI HERALD, 1/9)....Cobra Golf Inc. and ProGroup have entered into a long- term licensing agreement (Cobra Golf).