HP, NASCAR Sign Three-Year Deal Fox Relatively Flat For NASCAR Coverage Earnhardt Gets "Man Of Steel" Paint Scheme DIS Annual Survey Results Revealed Axalta, Jeff Gordon Agree On Extension Iowa Speedway CEO Talks Schedule Changes Fox Exec Apologizes For Broken Cable Fox Investigating Coca-Cola 600 Camera Malfunction Fox' Coca-Cola 600 Rating Down Slightly NASCAR Struggles With Last-Minute Ticket Buyers
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SBD/10/Sponsorships Advertising Marketing
MARKETPLACE ROUND-UP
Published January 10, 1996
Miller's Plank Road Brewery has partnered with Penske Racking South to field a Red Dog Ford 150 for 13 races on the '96 NASCAR SuperTruck schedule (Plank Road)....South FL's Lipton tennis tournament is seeking more families to attend its '96 event, with a new $1M ad campaign by Crespin & Porter that will "combine images of the Lipton's biggest stars with scenes of tournament-goers having a great time" (MIAMI HERALD, 1/9)....Cobra Golf Inc. and ProGroup have entered into a long- term licensing agreement (Cobra Golf).
