Menu
Sponsorships Advertising Marketing

FOUR IN THE SPORTS ARENA CRACK THE AD AGE "POWER 50"

     Nike's Steve Miller, FAME's David Falk, the IOC's Michael
Payne and Reebok's Peter Moore are the sports marketing execs on
ADVERTISING AGE's "Power 50":
     IOC'S PAYNE:  Payne oversee's marketing and sponsorship for
the IOC, which funds 40% of the Olympics budget.  AD AGE notes
that "Payne's power" lies with his role in hearing  "sponsors'
concerns about making their investments pay off," and notes his
fight against ambush marketing.
     NIKE'S MILLER & REEBOK'S MOORE:  "In sports marketing, no
two companies are more linked with the commercialization of
sports" than these two, with each spending over $80M.
     FAME'S FALK:  Falk "is more than an agent.  He has built an
agency that specializes in not only representation but in the
marketing of athletes.  Few do it better."
     OTHERS RELATED TO SPORTS:  Adidas' Robert Louis-Dreyfus;
GM's Phil Guarascio, Gatorade's Don Uzzi; Disney's Michael Ovitz;
and A-B's Tony Ponturo (AD AGE, 1/8 issue).

SBJ Morning Buzzcast: March 18, 2024

Sports Business Awards nominees unveiled; NWSL's historic opening weekend and takeaways from CFP deal

ESPN’s Jay Bilas, BTN’s Meghan McKeown, and a deep dive into AppleTV+’s The Dynasty

On this week’s Sports Media Podcast from the New York Post and Sports Business Journal, ESPN’s Jay Bilas talks all things NCAA. Big Ten Network’s Meghan McKeown shares her insight into the Caitlin Clark craze. The Boston Globe’s Chad Finn chats all things Bean Town. And SBJ’s Xavier Hunter drops in to share his findings on how the NWSL is making a social media push.

Learn more about your ad choices. Visit megaphone.fm/adchoices

SBJ I Factor: Nana-Yaw Asamoah

SBJ I Factor features an interview with AMB Sports and Entertainment Chief Commercial Office Nana-Yaw Asamoah. Asamoah, who moved over to AMBSE last year after 14 years at the NFL, talks with SBJ’s Ben Fischer about how his role model parents and older sisters pushed him to shrive, how the power of lifelong learning fuels successful people, and why AMBSE was an opportunity he could not pass up. Asamoah is 2021 SBJ Forty Under 40 honoree. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1996/01/10/Sponsorships-Advertising-Marketing/FOUR-IN-THE-SPORTS-ARENA-CRACK-THE-AD-AGE-POWER-50.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1996/01/10/Sponsorships-Advertising-Marketing/FOUR-IN-THE-SPORTS-ARENA-CRACK-THE-AD-AGE-POWER-50.aspx

CLOSE