Russell Shows Off Player-Coach Bond In Ads Is Russell Athletic Deal Hurting GA Tech Brand? Nike Reps 49 Teams In Women's Tourney Nike Representing 51 NCAA Tournament Teams Nike Sponsors Large Portion Of Women's Tourney Teams Nike Dominates NCAA Tourney Representation Nike Brand Prevalent In Women's Tourney Georgia Tech To Unveil New Helmets Marvel, Russell Team Up For College Apparel Program Nike Sponsors 50 Women's Tourney Teams
SBD/22/Sponsorships Advertising Marketing
A GOOD DREAM FOR PARENTS, A BAD DREAM FOR TRENDY TEENS
Published December 22, 1995
In a front page piece in this morning's PHILADELPHIA INQUIRER, Michael Sokolove and Nita Lelyveld report teens "aren't buying" into the notion that Hakeem Olajuwon's new sneakers, priced at $34.99, are cool. The shoes, which sell at Payless and other discount outlets, are not on sale at larger retailers such as Foot Locker and Just for Feet. Even Larry Green, Marketing Dir of Mercury International, which produces the "Dream" sneaker for Spalding, admits the "urban teenage market will be the toughest sell for Spalding." But James Jones, a manager at an area Payless store, notes that the Hakeem Spalding models are well made. Jones: "I guarantee you, if they put this same setup in Foot Locker and charged a lot more for the shoe, they would buy it" (PHILADELPHIA INQUIRER, 12/22).