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A GOOD DREAM FOR PARENTS, A BAD DREAM FOR TRENDY TEENS
Published December 22, 1995
In a front page piece in this morning's PHILADELPHIA INQUIRER, Michael Sokolove and Nita Lelyveld report teens "aren't buying" into the notion that Hakeem Olajuwon's new sneakers, priced at $34.99, are cool. The shoes, which sell at Payless and other discount outlets, are not on sale at larger retailers such as Foot Locker and Just for Feet. Even Larry Green, Marketing Dir of Mercury International, which produces the "Dream" sneaker for Spalding, admits the "urban teenage market will be the toughest sell for Spalding." But James Jones, a manager at an area Payless store, notes that the Hakeem Spalding models are well made. Jones: "I guarantee you, if they put this same setup in Foot Locker and charged a lot more for the shoe, they would buy it" (PHILADELPHIA INQUIRER, 12/22).