SBD/20/Sponsorships Advertising Marketing

RETRO-1993: MCDONALD'S TO AIR JURASSIC-LIKE SUPER BOWL ADS?

     Insiders at Leo Burnett Co. tell the CHICAGO TRIBUNE that
the agency is working on two spots for McDonald's to air during
Super Bowl XXX.  George Lazarus reports one spot will involve
"dancing dinosaur bones" in a takeoff on "Jurassic Park."  The
other is reportedly about a "naughty girl" at Christmastime
rewarded in the New Year by being taken to McDonald's" (CHICAGO
TRIBUNE, 12/19).
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