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SBD/20/Sponsorships Advertising Marketing
RETRO-1993: MCDONALD'S TO AIR JURASSIC-LIKE SUPER BOWL ADS?
Published December 20, 1995
Insiders at Leo Burnett Co. tell the CHICAGO TRIBUNE that the agency is working on two spots for McDonald's to air during Super Bowl XXX. George Lazarus reports one spot will involve "dancing dinosaur bones" in a takeoff on "Jurassic Park." The other is reportedly about a "naughty girl" at Christmastime rewarded in the New Year by being taken to McDonald's" (CHICAGO TRIBUNE, 12/19).