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RAPTORS HOPE MEDIA COACH WILL ENDEAR THEM TO FANS, SPONSORS
Published December 20, 1995
The Raptors have hired "media coach" Andrea Kirby to assist their players with handling reporters with the hope that the move will "improve their chances of seizing a spot in Canada's marketplace," according to this morning's Toronto GLOBE & MAIL. Kirby's tutelage of the Raptors has been "so far, so good," as the team has "emerged as young darlings." Kirby notes for a player such as rookie Damon Stoudamire, a good relationship with media can help with endorsement offers -- as those opportunities "come far more frequently for athletes when company executives see them on TV, grinning and looking amiable" (GLOBE & MAIL, 12/20).