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SBD/20/Sponsorships Advertising Marketing
DUNLOP SLAZENGER SOLD FOR $462M
Published December 20, 1995
Sporting goods manufacturer Dunlop Slazenger is being sold to a management buy-out team by owner BTR for more than $462M, according to this morning's FINANCIAL TIMES. David Wighton reports the deal had been expected for some time, as the company "sat oddly with BTR's policy of focusing on core manufacturing businesses." Dunlop Slazenger, still recovering from the recession and "the downturn in the German tennis market," has been criticized for failing to "exploit the strength of its brand name." Dunlop Slazenger, the self-proclaimed No. 1 tennis ball maker, owns Maxfli and has Puma's UK distribution rights (FINANCIAL TIMES, 12/20).