NCAA Tourney Viewership Up Over '16 CBS/Turner Ratings Up For Elite 8 Games St. Louis MLS Investors Hopeful Funding Vote Passes Final Four Secondary Market Prices Lower NCAA Issues Final Warning To N.C. Over HB2 CBS/Turner Sweet 16 Overnights Up LeBron Not Worried About Nike Q3 Results MSG Partners Get Digital Play At NCAA Regionals Tickets Tough To Come By For K.C. Regional Nike Posts Solid Q3 Amid Adidas Resurgence
SBD/15/Sponsorships Advertising Marketing
Published December 15, 1995
Topps reported a 13% decline in net income for the third quarter (ended November 25). Net income totaled $1.3M, down from $1.5M last year. Topps, which closed at $4.688, up 6.25 cents, cited the decline in card sales (WALL STREET JOURNAL, 12/15)....The CBA has retained Advantage Int'l to create a series of exhibition games overseas next summer. The CBA will give its players the opportunity to participate, while allowing Advantage to market the events (CBA)....Easton has combined four of its separate operations into a new Team Sports Division. The division will combine sales, marketing and promotion functions with development, manufacturing, warehousing and distribution (Easton)....In Chicago, Barry Temkin notes recent recommendations by an NCAA committee that included treating manufacturers who have contracts with schools like boosters. For example, Nike would not be allowed to talk to prospects of schools with which it has contracts. That recommendation received "a mixed reception" among certain "NCAA constituencies" (CHICAGO TRIBUNE, 12/15)....Oscar De La Hoya, who will fight Jesse James Leija tonight at Madison Square Garden, is being well marketed in Manhattan, according to this morning's L.A. TIMES. Steve Springer writes De La Hoya's image "is everywhere" in New Yrok -- billboards, newspaper racks, and TV screens. Ticket sales for tonight have been strong, with 14,000 already sold (L.A. TIMES, 12/15)....Reebok is offering customers who visit its new Planet Reebok store in King of Prussia, PA, a free T-shirt upon mention of its ad in today's papers (PHILADELPHIA INQUIRER, 12/15)....In Boston, where BayBanks and Bank of Boston have merged, the HERALD's Steff Gelson notes it is still unclear whether hockey legend Bobby Orr will continue to pitch for BayBanks (BOSTON HERALD, 12/14)....The D.C. United of the MLS has selected Arnold Advertising of Washington as its agency of record. Billings are estimated to be $2.5M over the next three years (ADWEEK, 12/11 issue)....Picabo Street, whose signing with Nike Sports Management was announced yesterday, is profiled in this week's SPORTS ILLUSTRATED. Street, who declined appearances on Letterman and Leno after her medal winning performance in '94, appeared on Sesame Street instead. Street's father, Stubby: "We said to hell with Letterman and Leno. We don't need any late- night, white, yuppie humor. By the 2002 Olympics, people watching Leno will be in rest homes. Picabo talked to the kids. They'll be in the mainstream" (SPORTS ILLUSTRATED, 12/18 issue).