SBD/15/Sponsorships Advertising Marketing

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         Bob Gutkowski, former President of MSG, will reportedly form
    a new company called The Marquee Group that will specialize in
    sports and entertainment event management.  A source told this
    morning's N.Y. POST, "They're aiming to do what Mike Ovitz did
    with CAA.  That is, to provide a one-stop shop for everything
    from arranging, promoting and staging events to selling it to
    sponsors and the networks."  Gutkowski will reportedly be joined
    by "several companies already active in marketing, agenting and
    producing."  The venture is expected to be announced Wednesday at
    Manhattan's Reebok Sports Club (Neal Travis, N.Y. POST, 12/15).

    Print | Tags: Cablevision, Madison Square Garden, Reebok

         Topps reported a 13% decline in net income for the third
    quarter (ended November 25).  Net income totaled $1.3M, down from
    $1.5M last year.  Topps, which closed at $4.688, up 6.25 cents,
    cited the decline in card sales (WALL STREET JOURNAL,
    12/15)....The CBA has retained Advantage Int'l to create a series
    of exhibition games overseas next summer.  The CBA will give its
    players the opportunity to participate, while allowing Advantage
    to market the events (CBA)....Easton has combined four of its
    separate operations into a new Team Sports Division.  The
    division will combine sales, marketing and promotion functions
    with development, manufacturing, warehousing and distribution
    (Easton)....In Chicago, Barry Temkin notes recent recommendations
    by an NCAA committee that included treating manufacturers who
    have contracts with schools like boosters.  For example, Nike
    would not be allowed to talk to prospects of schools with which
    it has contracts.  That recommendation received "a mixed
    reception" among certain "NCAA constituencies" (CHICAGO TRIBUNE,
    12/15)....Oscar De La Hoya, who will fight Jesse James Leija
    tonight at Madison Square Garden, is being well marketed in
    Manhattan, according to this morning's L.A. TIMES.  Steve
    Springer writes De La Hoya's image "is everywhere" in New Yrok --
     billboards, newspaper racks, and TV screens.   Ticket sales for
    tonight have been strong, with 14,000 already sold (L.A. TIMES,
    12/15)....Reebok is offering customers who visit its new Planet
    Reebok store in King of Prussia, PA, a free T-shirt upon mention
    of its ad in today's papers (PHILADELPHIA INQUIRER, 12/15)....In
    Boston, where BayBanks and Bank of Boston have merged, the
    HERALD's Steff Gelson notes it is still unclear whether hockey
    legend Bobby Orr will continue to pitch for BayBanks (BOSTON
    HERALD, 12/14)....The D.C. United of the MLS has selected Arnold
    Advertising of Washington as its agency of record.  Billings are
    estimated to be $2.5M over the next three years (ADWEEK, 12/11
    issue)....Picabo Street, whose signing with Nike Sports
    Management was announced yesterday, is profiled in this week's
    SPORTS ILLUSTRATED.  Street, who declined appearances on
    Letterman and Leno after her medal winning performance in '94,
    appeared on Sesame Street instead.  Street's father, Stubby:  "We
    said to hell with Letterman and Leno.  We don't need any late-
    night, white, yuppie humor.  By the 2002 Olympics, people
    watching Leno will be in rest homes.  Picabo talked to the kids.
    They'll be in the mainstream" (SPORTS ILLUSTRATED, 12/18 issue).

    Print | Tags: Cablevision, Madison Square Garden, MLS, NCAA, Nike, Reebok, Sports Illustrated

         Snowboarding is gaining in popularity and acceptance, but
    even as the sport gains Olympic medal status in '98, many resorts
    continue to ban it.  The N.Y. TIMES reports that even though the
    number of major board manufacturers has increased to nearly 20
    and snowboarding visits at ski areas rose 17% last season,
    resorts such as Park City and Keystone continue their bans,
    claiming boarders are too reckless.  Eric Blehm, Managing Editor
    of Transworld Snowboarding:  "Resorts like theirs will have to
    change because financially, they'll have to.  Families who go on
    vacation want to go to mountains that allow both snowboarding and
    skiing."  NSGA reports the number of U.S. snowboarders grew from
    1.5 million in '90 to 2.1 million in '94, while the alpine skiers
    dropped from 11.4 million to 10.6 million during the same period
    (Barbara Lloyd, N.Y. TIMES, 12/14).
         ANOTHER EXAMPLE OF GROWTH:  Marker International of Salt
    Lake City and DNR Sportsystem of Switzerland will begin
    construction on a new 45,000-square-foot snowboard manufacturing
    facility in UT.  Production capabilities after the completion of
    the first phase of construction will be 200,000 snowboards
    annually (Marker International).
    Japan is planning to design and develop ski areas owned by local
    governments and corporations in Japan.  The company will
    concentrate on marketing, advertising and retailing while
    designing ski areas.  Mizuno will develop three areas within the
    next two years, including one in Nagano (KYODO NEWS SERVICE,

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