Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

12.14.1995

     Mavericks Guard Jason Kidd participated in a photo shoot for
Nike yesterday that will eventually result in a Kidd billboard on
the German Autobahn (DALLAS MORNING NEWS, 12/14)....The American
Hockey Coaches Association has named face shield maker One Xcel
as official sponsor of college hockey's centennial (One
Xcel)....Charlton Heston will reportedly appear in a Bud Light "I
love you, man" ad premiering during the Super Bowl (PHILADELPHIA
INQUIRER, 12/14)....The Knicks and Bulls have renewed agreements
with Dorna USA for the use of AdTime rotational signage.  AdTime
is now used in 18 NBA arenas (DornaUSA).

PREVIOUS IS NIKE A TENNIS EVIL OR A TENNIS GOOD? NEXT NIKE SPORTS MANAGEMENT INKS OLYMPIC SKIER PICABO STREET

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