SBD/28/Sports Media

GOLF CHANNEL LOOKS TO GROW BASE; PROGROUP INKS AD DEAL

     Re-regulation has helped The Golf Channel remarket itself,
"creating a new rate card with competitive basic and tier prices
that have helped the channel get distribution deals for more than
350,000 homes in the last two months," according to Wayne Walley
of ELECTRONIC MEDIA.  The channel has an estimated 500,000
subscribers and hopes to hit 700,000 by the end of '95.  Despite
"slow growth," Golf Channel CEO Joseph Gibbs said ownership has
been "supportive and will continue financing the service," while
Goldman Sachs has been retained to search for other investors
(ELECTRONIC MEDIA, 11/27 issue).  ProGroup Inc., makers of Palmer
clubs, has singed a multi-year ad agreement with a "significant
presence" on the TGC starting January 1.  Sources say five
different 30-second spots will air around 2,000 times during
coverage.  Arnold Palmer, a ProGroup board member, is a Golf
Channel investor (GOLFWEEK, 11/25).
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