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GOLF CHANNEL LOOKS TO GROW BASE; PROGROUP INKS AD DEAL
Published November 28, 1995
Re-regulation has helped The Golf Channel remarket itself, "creating a new rate card with competitive basic and tier prices that have helped the channel get distribution deals for more than 350,000 homes in the last two months," according to Wayne Walley of ELECTRONIC MEDIA. The channel has an estimated 500,000 subscribers and hopes to hit 700,000 by the end of '95. Despite "slow growth," Golf Channel CEO Joseph Gibbs said ownership has been "supportive and will continue financing the service," while Goldman Sachs has been retained to search for other investors (ELECTRONIC MEDIA, 11/27 issue). ProGroup Inc., makers of Palmer clubs, has singed a multi-year ad agreement with a "significant presence" on the TGC starting January 1. Sources say five different 30-second spots will air around 2,000 times during coverage. Arnold Palmer, a ProGroup board member, is a Golf Channel investor (GOLFWEEK, 11/25).