SBD/28/Sports Media

Print All
  • GOLF CHANNEL LOOKS TO GROW BASE; PROGROUP INKS AD DEAL

         Re-regulation has helped The Golf Channel remarket itself,
    "creating a new rate card with competitive basic and tier prices
    that have helped the channel get distribution deals for more than
    350,000 homes in the last two months," according to Wayne Walley
    of ELECTRONIC MEDIA.  The channel has an estimated 500,000
    subscribers and hopes to hit 700,000 by the end of '95.  Despite
    "slow growth," Golf Channel CEO Joseph Gibbs said ownership has
    been "supportive and will continue financing the service," while
    Goldman Sachs has been retained to search for other investors
    (ELECTRONIC MEDIA, 11/27 issue).  ProGroup Inc., makers of Palmer
    clubs, has singed a multi-year ad agreement with a "significant
    presence" on the TGC starting January 1.  Sources say five
    different 30-second spots will air around 2,000 times during
    coverage.  Arnold Palmer, a ProGroup board member, is a Golf
    Channel investor (GOLFWEEK, 11/25).
    

    Print | Tags: Media
  • IS MONDAY NIGHT FOOTBALL THE GRIDIRON OPENING FOR CBS?

         Since executives at new CBS parent Westinghouse have said
    they want to return to covering the NFL, the "rumor is that the
    battleground will be on 'Monday Night Football,'" according to
    Steve Zipay of NEWSDAY.  ABC's NFL rights deal ends in '97, but
    the network ABC "won't easily forfeit its showcase, whose ratings
    consistently place it in the top 10 of all TV programs and would
    bid more" than $1B to keep it.  Sources say it is more likely
    that Westinghouse/CBS would "bid for the Sunday night cable
    rights shared by ESPN and TNT."  CBS could offer the league "a
    hefty increase and a broader reach than the cable networks"
    (NEWSDAY, 11/28).
    

    Print | Tags: ABC, CBS, ESPN, NFL, Media, TBS/TNT, Viacom, Walt Disney
  • MEDIA NOTES

         ESPN has announced that over 70,000,000 fans have
    participated in their "Football Phone-atic Sweepstakes" sponsored
    by Visa -- aimed at increasing awareness for ESPN's Sunday Night
    NFL Telecasts (ESPN)....DirecTV, which signed their one millionth
    customer on November 2, is profiled in USA TODAY.  It will be
    another year before DirecTV breaks even, with Primestar "closing
    in" and new challenges from MCI-News Corp (USA TODAY,
    11/28)....The recent "noteworthy spate of new sports features and
    documentary work" are reviewed by Richard Sandomir of the N.Y.
    TIMES.  Mentioned:  CBS' "World Ride: The Possible Dream," HBO's
    "Fields of Fire," and TBS' "Idols of the Game" (N.Y. TIMES,
    11/28)....Ted Turner's exclusive interview with the WALL STREET
    JOURNAL was noted in many media outlets.  In Atlanta, Charles
    Haddad calls it the "first of several publicity moves" to win
    Wall Street support for TBS' merger with Time Warner (ATLANTA
    CONSTITUTION, 11/28).  The N.Y. POST runs with the header
    "Doomed?  Time Rocked by Turner Interview."  Tharp & Durie report
    Turner "enraged" Time Warner execs "by apparently putting himself
    in line to run the entire company" (N.Y. POST,
    11/28).....Developers on the internet are examined by Dan Turner
    of the L.A. BUSINESS JOURNAL.  Santa Monica-based Baby Mogul
    Interactive signed a deal in late October to create a site for
    the Raiders, to be supported by the team and "by many of the same
    advertisers that sponsor football games on television" (L.A.
    BUSINESS JOURNAL, 11/20 issue)....Reach for cable networks as of
    November '95:  ESPN -- 67,248,000; ESPN2 -- 26,180,000; TNT --
    65,713,000; TBS 67,029,000; and fX -- 24,029,000 (BROADCASTING &
    CABLE, 11/27 issue)....A federal judge ruled yesterday that
    bulletin board operators and major Internet access providers can
    be held liable for copyright violations committed by one of their
    users if they are aware the activity is taking place (L.A. TIMES,
    11/28).
    

    Print | Tags: CBS, DirecTV, ESPN, HBO, NFL, Oakland Raiders, Media, TBS/TNT, Time Warner, Viacom, Visa, Walt Disney
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug