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SUPER BOWL NEWS & NOTES: WILL THE SWOOSH MAKE ITS DEBUT?
Published November 28, 1995
NFL Properties President Sara Levinson did not rule out the possibility of Nike making "some sort of cooperative noise by the Super Bowl or before," according to the latest issue of SPORTING GOODS BUSINESS. Levinson said Nike will "likely introduce product" at the February SuperShow. Levinson says it is important for NFLP to "take a strategic look" at what it will do for '96: "If it makes sense for us to do something to bring it to people's attention in '95 then we'll do that" (SPORTING GOODS BUSINESS, 11/95 issue). MODELS INC.? Frito-Lay "is readying a crop" of three ads for its Baked Lays brand featuring supermodels Vendela, Naomi Campbell and Kathy Ireland to run during the Super Bowl. The spots, produced by BBDO, will feature the tag: "You Can Eat Like One of the Guys and Still Look Like One of the Girls" (USA TODAY, 11/28).