SBD/28/Sponsorships Advertising Marketing

SUPER BOWL NEWS & NOTES: WILL THE SWOOSH MAKE ITS DEBUT?

     NFL Properties President Sara Levinson did not rule out the
possibility of Nike making "some sort of cooperative noise by the
Super Bowl or before," according to the latest issue of SPORTING
GOODS BUSINESS.  Levinson said Nike will "likely introduce
product" at the February SuperShow.  Levinson says it is
important for NFLP to "take a strategic look" at what it will do
for '96:  "If it makes sense for us to do something to bring it
to people's attention in '95 then we'll do that" (SPORTING GOODS
BUSINESS, 11/95 issue).
     MODELS INC.?  Frito-Lay "is readying a crop" of three ads
for its Baked Lays brand featuring supermodels Vendela, Naomi
Campbell and Kathy Ireland to run during the Super Bowl.  The
spots, produced by BBDO, will feature the tag: "You Can Eat Like
One of the Guys and Still Look Like One of the Girls" (USA TODAY,
11/28).
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Related Topics:

BBDO, NFL, Nike, PepsiCo

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