SBD/28/Sponsorships Advertising Marketing

NEW SONICS LOGO HAS THE LICENSING COPS ON THE LOOKOUT

     "The sports license police are again targeting the Seattle
area," according to this morning's SEATTLE POST-INTELLIGENCER,
looking for counterfeiters capitalizing on the Sonics' logo
change.  Angelo Bruscas reports that the Coalition to Advance the
Protection of Sports logos (CAPS), which represents the four
major sports leagues, the Collegiate Licensing Co. and Starter,
is working to inform fans in Seattle to be aware of the
possibility of unlicensed merchandise.  The Sonics were sixth in
NBA licensed merchandise sales last year, and reported several
cases of counterfeit merchandise production last year when the
club played in Tacoma (SEATTLE POST-INTELLIGENCER, 11/28).
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