SBD/21/Sponsorships Advertising Marketing

WHAT'S JAPANESE FOR "GOT 'IM, GOT 'IM, NEED 'IM, GOT 'IM"?

     NL Rookie of the Year Hideo Nomo is giving card collecting
in Japan "a real boost," as fans in the Far East who never
collected before want Nomo cards, according to the S.F. EXAMINER.
U.S.-style trading cards have only been in Japan since '91, but
the boom intensified after Nomo's American debut.  Philip Block,
Publisher and Editor of Yakyu, a newsletter for fans of Japanese
baseball and baseball collectibles, says Nomo's popularity has
also caused a crossover of American fans looking for Japanese
collectibles (Lewis & Chapin, S.F. EXAMINER, 11/18).
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