SBD/21/Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Philip Morris is delivering a "thinly veiled warning" to
publishers who are considering restricting its tobacco
advertising by threatening to take away its food and beer ads
(ADVERTISING AGE, 11/20 issue)....The Grand Rapids franchise that
will start play in the IHL next season released its name and logo
to the public yesterday -- the Grand Rapids Griffins.  The logo's
colors include gold, silver, navy red and forest green, and was
developed by Sean Michael Edwards Design (Griffins)....The Action
Sports Retail Trade Expo will open February 8 in Long Beach.  The
show features more than 650 leading manufacturers of surf, swim,
skate and snowboard equipment (Action Sports)....The Marketing
Arm, a Dallas-based sports marketing agency, is using
client/entertainment packages that include Stars tickets to help
sell sponsorships of the Dallas On Ice outdoor skating rink in
the city's West End (The Marketing Arm)....In L.A., Helene
Elliott reports, "The NHL has taken so much heat since it removed
team logos from game pucks, it may rescind that decision" (L.A.
TIMES, 11/21).
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