Filming Underway For HBO's "24/7" Critics Assail Markham Arena Plan Concussion Lawsuit Could Be Uphill Battle NHL Cap Likely To See Big Jump After Rogers Deal L'Oreal Men's Brand Inks Three-Year Deal With NHL Devils Make Corporate Appeal To Sell Tickets How The Rogers-NHL Deal Affects "HNIC" Rogers' NHL Deal Alters Canada's TV Landscape CBC Takes Big Hit With New NHL TV Deal Blue Jackets Struggling At Gate
SBD/21/Sponsorships Advertising Marketing
Published November 21, 1995
Philip Morris is delivering a "thinly veiled warning" to publishers who are considering restricting its tobacco advertising by threatening to take away its food and beer ads (ADVERTISING AGE, 11/20 issue)....The Grand Rapids franchise that will start play in the IHL next season released its name and logo to the public yesterday -- the Grand Rapids Griffins. The logo's colors include gold, silver, navy red and forest green, and was developed by Sean Michael Edwards Design (Griffins)....The Action Sports Retail Trade Expo will open February 8 in Long Beach. The show features more than 650 leading manufacturers of surf, swim, skate and snowboard equipment (Action Sports)....The Marketing Arm, a Dallas-based sports marketing agency, is using client/entertainment packages that include Stars tickets to help sell sponsorships of the Dallas On Ice outdoor skating rink in the city's West End (The Marketing Arm)....In L.A., Helene Elliott reports, "The NHL has taken so much heat since it removed team logos from game pucks, it may rescind that decision" (L.A. TIMES, 11/21).