SBD/16/Sports Media

MEDIA NOTES

     SFX Broadcasting, New York, has entered into agreement to
purchase Liberty Broadcasting, owner and operator of 19 radio
stations in six markets, for $223M.  SFX will transfer 11 of the
stations to Multi-Market Radio and retain stations in DC,
Baltimore and Long Island (AD AGE ONLINE, 11/16).... ABC's Al
Michaels, on whether he believes O.J. Simpson has any interest in
returning to broadcasting:  "I don't think at this point he does.
I think there are a lot of other things he has to be concerned
with right now -- the situation with his children, the pending
civil litigation that will come his way right now" ("Up Close,"
ESPN, 11/15). ....TNT's 3.4 rating for Tuesday's Bulls-Magic game
was its second highest all time regular-season NBA rating.  With
two appearances by Michael Jordan, TNT has a five-game rating of
2.1, up 29% from last year (USA TODAY, 11/16)....The '95 NASCAR
Winston Cup, which ended Sunday, saw total viewership for the
year exceed 91 million for their 31 point races.  Combined cable
ratings (ESPN, TNN, TBS) showed a 25% increase from '94
(NASCAR)....Sony has formed a alliance with Visa USA to create a
global info/entertainment center on the World Wide Web (N.Y.
TIMES, 11/16).
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