Sponsorships Advertising Marketing

KINGS THE LATEST TO UNVEIL ALTERNATE ROAD UNIFORM

11.15.1995

     The Sacramento Kings unveil an alternate road jersey
tomorrow before debuting the look in a game Thursday in Portland.
The Kings are the fourth NBA team to debut new alternate road
jerseys this season, joining the Bucks, Knicks, and Bulls.  Last
year, the Hawks, Hornets, Pistons, Heat, Magic and Suns all had
alternate road jerseys (Kings).
     NEW BULLS LOOK ANYTHING BUT MAGIC?  Most Bulls players
reacted with a collective "yecch" to the team's new alternate
road uniforms, unveiled last night in Orlando, according to Sam
Smith in this morning's CHICAGO TRIBUNE.  Players noted the
jerseys looked like Orlando's.  Steve Kerr:  "I'm sure they'll
sell a million in Chicago, but I wish those pinstripes weren't in
there."  Scottie Pippen, however, didn't object:  "OK with me.
It's just another way to raise money" (CHICAGO TRIBUNE, 11/15).
Uniform replicas go on sale today in Chicago ("NBA on TNT,"
11/14).

PREVIOUS DEJA VU: WILL NEW LOOK INCREASE SALES FOR OLD CHAMP? NEXT MARKETPLACE ROUND-UP

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