Menu
Olympics

MARKETING PROGRAM TO ADD 400 NEW SIDEWALK VENDING SPOTS

     As part of a proposed marketing effort by B.G. Swing Games
Management and President Munson Steed, there could be 400 new
sidewalk vending spots in Atlanta by next summer, according to
the ATLANTA CONSTITUTION.  The plan includes leasing public
buildings and parks, and selling merchandise with the city's
official seal.  Lyle Harris reports Steed has guaranteed the city
$2.5M, but he stands to make $12M from the plan.  To avoid
competition from ACOG sponsors selling their products inside the
venues, all of the city's vending sites will have to be located
at least 100 yards from the security fences at each arena and
stadium.  As part of the application process, Steed will be
required to meet with business and community leaders before the
city special-events office takes final action.  Steed has agreed
to give ACOG sponsors first option to purchase sites, which range
from $1,000-20,000 apiece (ATLANTA CONSTITUTION, 11/15).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/11/15/Olympics/MARKETING-PROGRAM-TO-ADD-400-NEW-SIDEWALK-VENDING-SPOTS.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/11/15/Olympics/MARKETING-PROGRAM-TO-ADD-400-NEW-SIDEWALK-VENDING-SPOTS.aspx

CLOSE