SBD/15/Olympics

MARKETING PROGRAM TO ADD 400 NEW SIDEWALK VENDING SPOTS

     As part of a proposed marketing effort by B.G. Swing Games
Management and President Munson Steed, there could be 400 new
sidewalk vending spots in Atlanta by next summer, according to
the ATLANTA CONSTITUTION.  The plan includes leasing public
buildings and parks, and selling merchandise with the city's
official seal.  Lyle Harris reports Steed has guaranteed the city
$2.5M, but he stands to make $12M from the plan.  To avoid
competition from ACOG sponsors selling their products inside the
venues, all of the city's vending sites will have to be located
at least 100 yards from the security fences at each arena and
stadium.  As part of the application process, Steed will be
required to meet with business and community leaders before the
city special-events office takes final action.  Steed has agreed
to give ACOG sponsors first option to purchase sites, which range
from $1,000-20,000 apiece (ATLANTA CONSTITUTION, 11/15).
Return to top

Related Topics:

Olympics

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug