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MARKETING PROGRAM TO ADD 400 NEW SIDEWALK VENDING SPOTS
Published November 15, 1995
As part of a proposed marketing effort by B.G. Swing Games Management and President Munson Steed, there could be 400 new sidewalk vending spots in Atlanta by next summer, according to the ATLANTA CONSTITUTION. The plan includes leasing public buildings and parks, and selling merchandise with the city's official seal. Lyle Harris reports Steed has guaranteed the city $2.5M, but he stands to make $12M from the plan. To avoid competition from ACOG sponsors selling their products inside the venues, all of the city's vending sites will have to be located at least 100 yards from the security fences at each arena and stadium. As part of the application process, Steed will be required to meet with business and community leaders before the city special-events office takes final action. Steed has agreed to give ACOG sponsors first option to purchase sites, which range from $1,000-20,000 apiece (ATLANTA CONSTITUTION, 11/15).