NFL Playoff Hosts Finalize Sponsor Activation Recent Tennis Trend Has Opponents Dressing Alike 49ers Sue Santa Clara Over Stadium Deal Nike Gets Diverse For Latest Kyrie Shoe 49ers Begin Search To Fill Openings RBC Doesn't Renew Deal With Jason Day Cowboys Fans Upset About Late Merch Orders 49ers' York To Have Final Say In Coach, GM Nike Debuts LeBron 14 Sneakers On Christmas Day "Zeke Kettle Leap" Apparel On The Way
SBD/10/Sponsorships Advertising Marketing
WHO SHOT J.J.? DEION'S NIKE AD TO SPOOF "DALLAS" SERIES
Published November 10, 1995
Nike premieres two new spots starring Deion Sanders during the Cowboys-49ers Sunday on Fox that are a play on the old "Dallas" TV series. Dottie Enrico reports the ads will use the show's theme song, and feature Jerry Jones, the Cowboy Cheerleaders and Roger Staubach. Wieden & Kennedy created the spots for Nike. Sanders has hired ICM, the international talent agency, to "sift through" the high volume of offers he is receiving to promote products. General Mills, Pizza Hut and Pepsi reportedly all have Sanders' spots in the works (USA TODAY, 11/9).