LeBron Banner Could Go Back Up On Building 49ers Look To Improve Traffic Flow At Levi's Traffic Issues Remain For Levi's Stadium Nike-Under Armour Rivalry Growing Pepsi Promo Offers Fans Free 49ers Tix 49ers, Pac-12 Nets Ban Announcer For Rice Comments Jerry Jones Accused Of Sexual Assault EA Drops Ray Rice From Madden Game 49ers' York Stands Behind McDonald Decision Numerous Retailers Pulling Ray Rice Gear
Upcoming Conferences and Events
SBD/10/Sponsorships Advertising Marketing
WHO SHOT J.J.? DEION'S NIKE AD TO SPOOF "DALLAS" SERIES
Published November 10, 1995
Nike premieres two new spots starring Deion Sanders during the Cowboys-49ers Sunday on Fox that are a play on the old "Dallas" TV series. Dottie Enrico reports the ads will use the show's theme song, and feature Jerry Jones, the Cowboy Cheerleaders and Roger Staubach. Wieden & Kennedy created the spots for Nike. Sanders has hired ICM, the international talent agency, to "sift through" the high volume of offers he is receiving to promote products. General Mills, Pizza Hut and Pepsi reportedly all have Sanders' spots in the works (USA TODAY, 11/9).