Anniversary: Noteworthy Nike Ads LeBron James Favoring Old Nikes McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State Cal, Oregon To Play At Levi's Stadium Santa Clara Blocks "MNF" Games At Levi's Stadium Examining Levi's Stadium Eco-Friendly Claims QBs Newton, Kaepernick Offer Different Appeal Nike, Adidas Going Camouflage Cowboys Ask Court For Attorney To Pay Suit Costs
SBD/10/Sponsorships Advertising Marketing
WHO SHOT J.J.? DEION'S NIKE AD TO SPOOF "DALLAS" SERIES
Published November 10, 1995
Nike premieres two new spots starring Deion Sanders during the Cowboys-49ers Sunday on Fox that are a play on the old "Dallas" TV series. Dottie Enrico reports the ads will use the show's theme song, and feature Jerry Jones, the Cowboy Cheerleaders and Roger Staubach. Wieden & Kennedy created the spots for Nike. Sanders has hired ICM, the international talent agency, to "sift through" the high volume of offers he is receiving to promote products. General Mills, Pizza Hut and Pepsi reportedly all have Sanders' spots in the works (USA TODAY, 11/9).