Cavs "Quietly" Sought County Funds For Arena Marquette, Bucks Partner On Athletics Center NBA Extends Rights With China's Tencent Pepsi Going All In On Super Bowl Wisconsin Gov. Proposes Bucks Arena Funding FS Indiana Offering Pacers Games On App Cuban Criticizes NBA All-Star Game Voting Bulls, Blackhawks To Build Office Complex Seattle Mayor Doubtful About NBA Chances NBA Valuations Skyrocket
Upcoming Conferences and Events
SBD/10/Sponsorships Advertising Marketing
NEW DEALS FOR HAKEEM PUT TO REST MARKETABILITY QUESTIONS
Published November 10, 1995
Hakeem Olajuwon has reportedly agreed to deals with Visa, Frito Lay and a major cereal maker, which sources say is Kellogg's. The deals could be announced within the next few weeks and will contain national media campaigns. In addition to back-to-back NBA Championships and MVP's, they should put Olajuwon near the top of the NBA endorsement heap. Under management by Integrated Sports International, Hakeem has signed with Scoreboard, Minolta, Taco Bell, Rochester Big & Tall, Uncle Ben's/M&M Mars, and Compaq computers since the '95 Finals. Olajuwon previously had deals with Oshman's Sporting Goods, Spalding and Continental through his Dream Foundation. Fred Fried, Exec VP/COO at ISI, said Olajuwon's reputation as "the best player in the league and a great person" makes companies enthusiastic to align with him as a spokesperson (THE DAILY).