SBD/10/Sponsorships Advertising Marketing

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  • MARKETPLACE ROUNDUP

         Coca-Cola said yesterday it is working with Walt Disney to
    develop commercials for its Classic brand.  The WALL STREET
    JOURNAL calls the move "daring" and notes Disney's "exact role
    isn't clear" (WALL STREET JOURNAL, 11/10).... Cobra Golf has
    renewed its representation and endorsement agreement with Dennis
    Walters, disabled trick shot artist and star of the "Dennis
    Walters Golf Show" (Cobra Golf).... This morning's USA TODAY
    "Company Spotlight" features Oshman's Sporting Goods and their
    "play before you pay" concept (USA TODAY, 11/10)....The Sports
    Authority reports increased third quarter revenues but flat same-
    store sales (MIAMI HERALD, 11/9)....Blistex has named its winners
    in the "World's Most Beautiful Lips" contest, and sports figures
    dominate.  Cal Ripken Jr. earns "Most Durable Lips" award; Monica
    Seles the "Most Courtable Lips;" and Hideo Nomo "Import Lips of
    the Year."  Other winners include JFK Jr., Newt Gingrich and
    Kelsey Grammer (Blistix)....The RHI New Jersey Rockin Rollers
    report a survey of their fan base shows over half of all adult
    fans report household incomes of over $50,000, and over half in
    attendance at their games have college degrees (Breakthrough Pro
    Marketing)....Molson reported profits were down 72% in the latest
    quarter, with the fall blamed on red ink from Molson's U.S.-based
    Diversey Special Chemicals division (GLOBE & MAIL, 11/10).
    

    Print | Tags: Coca-Cola, Acushnet, Walt Disney
  • MOMENTUM FROM HILL HAS FILA SOARING TO NEW HEIGHTS

         Fila stock jumped more than $4 a share yesterday after the
    company posted its seventh straight quarter of higher-than-
    expected earnings and announced orders for delivery are up 42%.
    The Baltimore SUN reports analysts and FIla officials say "one
    reason" behind the record sales is Fila's early launch of the new
    edition Grant Hill-signature shoe. Demand for Hill II will be
    reflected in next quarter's figures, raising estimates of
    earnings for the year.  Fila stock closed at $48.25 and more than
    triple the $15.50 price in September '94.  The company also
    reports soaring sales growth in its apparel line and
    international markets for athletic shoes (Timothy Mullaney,
    Baltimore SUN, 11/10).
    

    Print | Tags: Fila USA
  • NEW DEALS FOR HAKEEM PUT TO REST MARKETABILITY QUESTIONS

         Hakeem Olajuwon has reportedly agreed to deals with Visa,
    Frito Lay and a major cereal maker, which sources say is
    Kellogg's.  The deals could be announced within the next few
    weeks and will contain national media campaigns.  In addition to
    back-to-back NBA Championships and MVP's, they should put
    Olajuwon near the top of the NBA endorsement heap.  Under
    management by Integrated Sports International, Hakeem has signed
    with Scoreboard, Minolta, Taco Bell, Rochester Big & Tall, Uncle
    Ben's/M&M Mars, and Compaq computers since the '95 Finals.
    Olajuwon previously had deals with Oshman's Sporting Goods,
    Spalding and Continental through his Dream Foundation.  Fred
    Fried, Exec VP/COO at ISI, said Olajuwon's reputation as "the
    best player in the league and a great person" makes companies
    enthusiastic to align with him as a spokesperson (THE DAILY).
    

    Print | Tags: hp, NBA, PepsiCo, Russell Athletic, Visa
  • OGDEN TO SLIM DOWN, WILL CUT CONCESSIONS, ARENA MANAGEMENT

         Ogden Corp. said it "wants to shed about a third" of its
    business, including its concessions operations at sports arenas
    to focus on core entertainment, aviation, power-generation and
    waste-treatment operations.  Jonathan Auerbach reports in this
    morning's WALL STREET JOURNAL that the businesses Ogden plans to
    trim "depend heavily on lower-margin short-term contracts," and
    selling them will enable the companty to invest in "its higher
    margin businesses, including entertainment."   Ogden expects
    earnings to jump 12-15% after restructuring (WALL STREET JOURNAL,
    11/10).
    

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  • SHEIK TO RECEIVE CONDOMNATION FOR RAMSES COPYCAT MOVE?

         Sheik Condoms will fly airplane-banner advertising over four
    college football stadiums tomorrow, just months after Ramses
    started a similar campaign over NFL stadiums.  USA TODAY reports
    the banners will show the outline of a condom with their slogan
    "Get Some," over four college games: Illinois at Ohio St., Kansas
    St. at Iowa St., Missouri at Colorado, and Washington at UCLA
    (USA TODAY, 11/10).
    

    Print | Tags: NFL
  • SPONSOR WITHDRAWALS POSTPONE PRO FIGURE SKATING FINALS

         The U.S. Pro Figure Skating Championships in Richmond have
    been postponed from their original date in early December, with
    organizers citing "11th-hour withdrawals" by sponsors as the
    reason.  The RICHMOND TIMES-DISPATCH's John Markon reports Carole
    Shulman, Exec Dir of the Professional Skaters Assoc., would not
    name names, but said sponsors told them "advertising expenses
    were now being deferred to the first or second quarter of 1996."
    Shulman said the PSA is targeting February or March for a makeup.
    The Open's headliners included former Olympic medalists Katarina
    Witt and Victor Petrenko, but Shulman was unsure whether they
    would attend a possible makeup date.  NBC was to have shown
    highlights from the event on December 30, and Shulman blamed the
    TV deal in part for the postponement.  Shulman: "We were
    producing the television ourselves and selling it to NBC.
    Without the sponsors in line, we couldn't be assured of the
    production quality we wanted and NBC wanted. ... NBC's still
    working with us" (RICHMOND TIMES-DISPATCH, 11/9).
    

    Print | Tags: NBC
  • WHO SHOT J.J.? DEION'S NIKE AD TO SPOOF "DALLAS" SERIES

         Nike premieres two new spots starring Deion Sanders during
    the Cowboys-49ers Sunday on Fox that are a play on the old
    "Dallas" TV series.  Dottie Enrico reports the ads will use the
    show's theme song, and feature Jerry Jones, the Cowboy
    Cheerleaders and Roger Staubach.  Wieden & Kennedy created the
    spots for Nike.  Sanders has hired ICM, the international talent
    agency, to "sift through" the high volume of offers he is
    receiving to promote products.  General Mills, Pizza Hut and
    Pepsi reportedly all have Sanders' spots in the works (USA TODAY,
    11/9).
    

    Print | Tags: Dallas Cowboys, News Corp./Fox, Nike, PepsiCo, San Francisco 49ers, Wheaties, Wieden Kennedy
  • WOULD A ROSE BROUGHT TO YOU BY ... SMELL LIKE THE ROSE?

         The Rose Bowl may "abandon a longstanding policy and align
    itself with sponsors," Pac-10 Commissioner Tom Hansen said
    yesterday, according to today's ORANGE COUNTY REGISTER.  Hansen
    told a group of reporters gathered for the Pac-10's basketball
    media day that the Tournament of Roses committee seems
    "interested in finding 'presenting sponsors,'" that would be
    given signage and the ability to market the game.  However, the
    possibility of a title sponsor was ruled out (Larry Bortstein,
    ORANGE COUNTY REGISTER, 11/10).
    

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