SBD/10/Franchises

ANOTHER SNAFU IN OAKLAND HAS RAIDERS FANS FUMING

     Despite an October 31 letter telling PSL holders the Oakland
Coliseum box office would open at 9:00am, between 700 and 900
Raiders' season ticket holders left "disgusted at another
marketing scheme gone haywire," according to Robert Salladay in
the OAKLAND TRIBUNE.  Fans were led to believe they could buy
extra tickets for the Cowboys game and that the box office would
open at 9:00, one hour before tickets went on sale at 145
Northern CA BASS outlets.  However, the Coliseum box office did
not open until 10:00, the same time BASS started.  While 14,000
tickets were sold, only three fans got tickets at the Coliseum.
The move was designed to boost PSL sales, but Oakland Football
Marketing Assoc. chief Ezra Rapport admitted, "It was obvious we
screwed up" (OAKLAND TRIBUNE, 11/10).
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