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RATINGS DOWN FOR TBN FINALE; CBS STILL IN GAME?
Published October 30, 1995
Overnight ratings for Game 6 of the World Series show a 19.8 rating/34 share, down from a 20.2 in '93, a 22.5 in '92 and a 24.0 in '91 (Milton Kent, Baltimore SUN, 10/30). NEW DEALS: CBS has reportedly offered close to $70M a year to be part of a new baseball package with Fox. But USA TODAY's Rudy Martzke reports MLB still prefers ABC, which "has offered less money, or NBC, which still might be talked into an offer" (USA TODAY, 10/30). In Boston, Jack Craig calls Fox the "big winner" in the "scintillating" World Series, since they are the "only network sure to be on the street soon selling baseball commercials for 1996." The arrival of baseball on Fox will affect its hockey schedule, as Fox will eliminate its Saturday afternoon Stanley Cup coverage starting in April, showing only Sunday games to allow for Saturday baseball (BOSTON GLOBE, 10/29). TBN POST-MORTEM: In New York, Phil Mushnick writes The Baseball Network "should not rest in peace, but should serve as lasting evidence that smoke and mirrors must never be confused with sustaining interest in a great game" (N.Y. POST, 10/30). Despite "ridiculous scheduling," Rob Longley writes "on camera, it was a pretty good show with some exciting games down the stretch to give baseball and its broadcasters a much-needed boost" (TORONTO SUN, 10/30). DUNN DEAL? The Red Sox have named an independent group headed by Kevin Dunn for their next TV contract, with the station and announcers yet to be determined. Dunn, who operates KCA Communications in Boston, was "noncommittal" on whether a deal, said to be in the range of $70M for five years, had been reached. Once a deal is signed, Dunn would have to obtain "TV outlets in Boston and throughout New England." The most likely carrier in Boston include WLVI-TV and the "more obscure" WABU-TV (BOSTON GLOBE, 10/30).