SBD/30/Sports Media

RATINGS DOWN FOR TBN FINALE; CBS STILL IN GAME?

     Overnight ratings for Game 6 of the World Series show a 19.8
rating/34 share, down from a 20.2 in '93, a 22.5 in '92 and a
24.0 in '91 (Milton Kent, Baltimore SUN, 10/30).
     NEW DEALS: CBS has reportedly offered close to $70M a year
to be part of a new baseball package with Fox.  But USA TODAY's
Rudy Martzke reports MLB still prefers ABC, which "has offered
less money, or NBC, which still might be talked into an offer"
(USA TODAY, 10/30).  In Boston, Jack Craig calls Fox the "big
winner" in the "scintillating" World Series, since they are the
"only network sure to be on the street soon selling baseball
commercials for 1996."  The arrival of baseball on Fox will
affect its hockey schedule, as Fox will eliminate its Saturday
afternoon Stanley Cup coverage starting in April, showing only
Sunday games to allow for Saturday baseball (BOSTON GLOBE,
10/29).
     TBN POST-MORTEM: In New York, Phil Mushnick writes The
Baseball Network "should not rest in peace, but should serve as
lasting evidence that smoke and mirrors must never be confused
with sustaining interest in a great game" (N.Y. POST, 10/30).
Despite "ridiculous scheduling," Rob Longley writes "on camera,
it was a pretty good show with some exciting games down the
stretch to give baseball and its broadcasters a much-needed
boost" (TORONTO SUN, 10/30).
     DUNN DEAL?  The Red Sox have named an independent group
headed by Kevin Dunn for their next TV contract, with the station
and announcers yet to be determined.  Dunn, who operates KCA
Communications in Boston, was "noncommittal" on whether a deal,
said to be in the range of $70M for five years, had been reached.
Once a deal is signed, Dunn would have to obtain "TV outlets in
Boston and throughout New England."  The most likely carrier in
Boston include WLVI-TV and the "more obscure" WABU-TV (BOSTON
GLOBE, 10/30).
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