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TVKO TO SPEND BIG ON NOV. 4; SUMMERALL NAMED TO TYSON FIGHT
Published October 25, 1995
TVKO, the pay-per-view arm of Time Warner Sports, and its marketing partners will spend between $8-10M to promote the November 4 Riddick Bowe-Evander Holyfield fight, according to Langdon Brockinton of INSIDE MEDIA. Ads will be featured during the World Series, "Late Night with David Letterman," college football, and ESPN's "SportsCenter." National print ads -- including "full-page takeouts" in SI and USA TODAY -- and national and local radio ads will also run. In addition, a half- hour preview will run several times on HBO. Marketing partners include Budweiser, AT&T, Southwest Airlines, and Casio. Bud gets its logo on ring post and mat, while AT&T gets "opening and closing billboards" on the PPV telecast (INSIDE MEDIA, 10/18-31). SUMMERALL BACK AT RINGSIDE: Pat Summerall, former boxing champs Bobby Czyz and Sean O'Grady and Eric Clemons will join James Brown for Fox's coverage of the Tyson-Mathis fight on November 4. John Madden will also have one-on-one taped interviews with both fighters. Summerall will handle the "blow- by-blow" coverage for the whole telecast (Fox).