SBD/25/Sports Media

TVKO TO SPEND BIG ON NOV. 4; SUMMERALL NAMED TO TYSON FIGHT

     TVKO, the pay-per-view arm of Time Warner Sports, and its
marketing partners will spend between $8-10M to promote the
November 4 Riddick Bowe-Evander Holyfield fight, according to
Langdon Brockinton of INSIDE MEDIA.  Ads will be featured during
the World Series, "Late Night with David Letterman," college
football, and ESPN's "SportsCenter." National print ads --
including "full-page takeouts" in SI and USA TODAY -- and
national and local radio ads will also run.  In addition, a half-
hour preview will run several times on HBO.  Marketing partners
include Budweiser, AT&T, Southwest Airlines, and Casio.  Bud gets
its logo on ring post and mat, while AT&T gets "opening and
closing billboards" on the PPV telecast (INSIDE MEDIA, 10/18-31).
     SUMMERALL BACK AT RINGSIDE:  Pat Summerall, former boxing
champs Bobby Czyz and Sean O'Grady and Eric Clemons will join
James Brown for Fox's coverage of the Tyson-Mathis fight on
November 4.  John Madden will also have one-on-one taped
interviews with both fighters. Summerall will handle the "blow-
by-blow" coverage for the whole telecast (Fox).
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