Michigan State Well Behind Michigan's Nike Deal Nike/Michigan Pact Worth $169M New Nike Ad Not "Short" On Star Power Westbrook Releases Debut Signature Shoe UFC Fighters Satisfied With Reebok Gear Hackett: UM's Nike Pact Is Nation's Most Lucrative Univ. Of Michigan Spurns Adidas For Nike Tennessee Unveils New Nike Uniforms Nike's Phil Knight Stepping Down In '16 Reebok Important For Future UFC TV
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Published October 25, 1995
Nike will design New York City Marathon artwork that "marries its trademark swoosh with the race name," adding to the "growing competition" between Nike and Reebok for sports properties, writes Steve Gelsi of BRANDWEEK. Gelsi reports in return for a share of the sales, Nike will market the Marathon's logo and line of products. Nike will also provide shoes and apparel for thousands of organizers and volunteers. Nike's swoosh will appear on signage throughout the November 12 race (BRANDWEEK, 10/23 issue).