Sponsorships Advertising Marketing

MORE FROM THE FRONT LINES OF THE FOOTWEAR WAR

10.25.1995

     Nike will design New York City Marathon artwork that
"marries its trademark swoosh with the race name," adding to the
"growing competition" between Nike and Reebok for sports
properties, writes Steve Gelsi of BRANDWEEK.  Gelsi reports in
return for a share of the sales, Nike will market the Marathon's
logo and line of products.  Nike will also provide shoes and
apparel for thousands of organizers and volunteers.  Nike's
swoosh will appear on signage throughout the November 12 race
(BRANDWEEK, 10/23 issue).

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