Jordan, Federer U.S. Open Chat Boosts Sales Jordan Talks Federer Shoe Collaboration UA Battles Nike Supremacy With Durant Deal Under Armour Makes Big Offer To Durant Rory, Tiger Promote New Nike Irons On "Tonight Show" Arizona Unveils New Nike Hoops Uniforms Aldridge Finds Endorsements Despite Small Market Nike Bothered By FSU Coach's Son Wearing Rival's Gear Nike Paid Howard Slusher $1.5M Jordan Brand Capitalizing On Jeter's Farewell
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Published October 25, 1995
Nike will design New York City Marathon artwork that "marries its trademark swoosh with the race name," adding to the "growing competition" between Nike and Reebok for sports properties, writes Steve Gelsi of BRANDWEEK. Gelsi reports in return for a share of the sales, Nike will market the Marathon's logo and line of products. Nike will also provide shoes and apparel for thousands of organizers and volunteers. Nike's swoosh will appear on signage throughout the November 12 race (BRANDWEEK, 10/23 issue).