LeBron James Favoring Old Nikes McIlroy, Rooney Star In New Nike Ad Nike Opts To Extend Deal With Ohio State Nike, Adidas Going Camouflage Under Armour Shuffles Management Converse Hires MediaVest As Ad Agency Adidas Restructures Reebok Management Nike Stalled On World HQ Construction Oregon To Wear Pink Nike Helmets Converse Conducting Media Agency Review
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Published October 25, 1995
Nike will design New York City Marathon artwork that "marries its trademark swoosh with the race name," adding to the "growing competition" between Nike and Reebok for sports properties, writes Steve Gelsi of BRANDWEEK. Gelsi reports in return for a share of the sales, Nike will market the Marathon's logo and line of products. Nike will also provide shoes and apparel for thousands of organizers and volunteers. Nike's swoosh will appear on signage throughout the November 12 race (BRANDWEEK, 10/23 issue).