Nike Shifts Approach To Sponsorship As NBA Evolves Nike Will Not Include Sleeves On NBA Jerseys J.C. Penney, Kohl's Going Big On Activewear Nike Makes Batch Of LeBron 14's For Early Release Recent Tennis Trend Has Opponents Dressing Alike Nike Gets Diverse For Latest Kyrie Shoe RBC Doesn't Renew Deal With Jason Day Nike Debuts LeBron 14 Sneakers On Christmas Day Nike Beats Analysts' Q2 Expectations Nike's Stock Posts Underwhelming Yearly Results
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Published October 25, 1995
Nike will design New York City Marathon artwork that "marries its trademark swoosh with the race name," adding to the "growing competition" between Nike and Reebok for sports properties, writes Steve Gelsi of BRANDWEEK. Gelsi reports in return for a share of the sales, Nike will market the Marathon's logo and line of products. Nike will also provide shoes and apparel for thousands of organizers and volunteers. Nike's swoosh will appear on signage throughout the November 12 race (BRANDWEEK, 10/23 issue).