Brands Activating Around U.S. Open Across N.Y. Nike Dragged Into Armstrong-Gov't Dispute Clemson Extends Apparel Deal With Nike Nike, Adidas Continue Shoe Push In Asia Nike To Open All-Jordan Store In Chicago Michigan FB To Don Jumpman Logo Jordan's Publicist Details Sponsorship Business Vera Bradley Unveils New Collegiate Line Symmonds Missing Worlds Over Nike Dispute Griffin Touts New Sneaker In "Space Jam" Spot
SBD/25/Sponsorships Advertising Marketing
MORE FROM THE FRONT LINES OF THE FOOTWEAR WAR
Published October 25, 1995
Nike will design New York City Marathon artwork that "marries its trademark swoosh with the race name," adding to the "growing competition" between Nike and Reebok for sports properties, writes Steve Gelsi of BRANDWEEK. Gelsi reports in return for a share of the sales, Nike will market the Marathon's logo and line of products. Nike will also provide shoes and apparel for thousands of organizers and volunteers. Nike's swoosh will appear on signage throughout the November 12 race (BRANDWEEK, 10/23 issue).