NFL Exec Says "Low Likelihood" Of China Game Reasons Sought For Why NFL Ratings Are Down Nike's LeBron, Durant Shoes Sales Sagging Supreme Court Asked To Reject Concussion Deal NFL Viewership Continues Rocky Start To '16 Nike Shows Jump In Quarterly Sales Saints, Falcons Display Unity After Anthem Debate Audience Puts "MNF" At New Low CBS Leads Week 3 NFL Overnight Ratings More NFLers, College Football Players Join Protests
SBD/13/The Back Of The Book
ESPN CHILTON SPORTS POLL: ARE COWBOYS A BOOST TO SPONSORS?
Published October 13, 1995
1,009 respondents were surveyed on NFL sponsors or advertisers from September 5-October 2. Both Nike and Pepsi climbed in their recognition of being major sponsors of the NFL since their deals with Cowboys Owner Jerry Jones. QUESTION: WHAT SPECIFIC COMPANY WOULD YOU THINK IS THE BIGGEST SPONSOR OR ADVERTISER OF THE NFL? JULY '95 % SEPTEMBER '95 % Anheuser-Busch 31.9 Anheuser-Busch 27.1 Nike 12.5 Nike 17.2 Coca-Cola 9.6 Coca-Cola 8.4 Gatorade 7.7 Pepsi 7.1 Reebok 5.6 McDonald's 5.1 Starter 4.4 Miller Brewing Co. 5.0 Pepsi 4.3 Starter 3.7 Miller Brewing Co. 3.3 Reebok 3.5 McDonald's 2.5 Pizza Hut 2.4 General Motors 2.5 Gatorade 2.4 General Motors 2.1