Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change Tennessee Unveils New Nike Uniforms Nike's Phil Knight Stepping Down In '16 Chargers, Raiders Meet With L.A. Officials Lions Set To Host LGBT Pride Night Reebok Important For Future UFC TV NYC FC Signs Beverage, Snacks Deal With PepsiCo NFL To Hire Forensics Expert Tennessee Ready For Nike Transition
SBD/13/The Back Of The Book
ESPN CHILTON SPORTS POLL: ARE COWBOYS A BOOST TO SPONSORS?
Published October 13, 1995
1,009 respondents were surveyed on NFL sponsors or advertisers from September 5-October 2. Both Nike and Pepsi climbed in their recognition of being major sponsors of the NFL since their deals with Cowboys Owner Jerry Jones. QUESTION: WHAT SPECIFIC COMPANY WOULD YOU THINK IS THE BIGGEST SPONSOR OR ADVERTISER OF THE NFL? JULY '95 % SEPTEMBER '95 % Anheuser-Busch 31.9 Anheuser-Busch 27.1 Nike 12.5 Nike 17.2 Coca-Cola 9.6 Coca-Cola 8.4 Gatorade 7.7 Pepsi 7.1 Reebok 5.6 McDonald's 5.1 Starter 4.4 Miller Brewing Co. 5.0 Pepsi 4.3 Starter 3.7 Miller Brewing Co. 3.3 Reebok 3.5 McDonald's 2.5 Pizza Hut 2.4 General Motors 2.5 Gatorade 2.4 General Motors 2.1