"TNF" Ratings Down For Titans-Jags Nike Reports Relatively Strong Q2 MJ Leads eBay Athlete Merch Sales Rams' Move To L.A. Unlikely For '15 49ers Cut McDonald Following Assault Probe Chargers Staying In San Diego Next Year Univ. Of Miami Could End Nike Deal New Nike Campaign Features LeBron's "Heroes" Comic Book Makes Superhero Merch With QBs Bears' Leadership Under Fire
SBD/13/The Back Of The Book
ESPN CHILTON SPORTS POLL: ARE COWBOYS A BOOST TO SPONSORS?
Published October 13, 1995
1,009 respondents were surveyed on NFL sponsors or advertisers from September 5-October 2. Both Nike and Pepsi climbed in their recognition of being major sponsors of the NFL since their deals with Cowboys Owner Jerry Jones. QUESTION: WHAT SPECIFIC COMPANY WOULD YOU THINK IS THE BIGGEST SPONSOR OR ADVERTISER OF THE NFL? JULY '95 % SEPTEMBER '95 % Anheuser-Busch 31.9 Anheuser-Busch 27.1 Nike 12.5 Nike 17.2 Coca-Cola 9.6 Coca-Cola 8.4 Gatorade 7.7 Pepsi 7.1 Reebok 5.6 McDonald's 5.1 Starter 4.4 Miller Brewing Co. 5.0 Pepsi 4.3 Starter 3.7 Miller Brewing Co. 3.3 Reebok 3.5 McDonald's 2.5 Pizza Hut 2.4 General Motors 2.5 Gatorade 2.4 General Motors 2.1