Ross Wants To Pay For Stadium Upgrade Lambeau Field Expansion Cost Rises $25M Lions Ownership Staying In Ford Family Manchester United Set To Ink $1B Nike Pact PNC Park Switching From Pepsi To Coca-Cola Jets Hire Ian Lasher; Brian Matthews Joins NFL Bills Raise Season-Ticket Prices Manziel Signs Multiyear Deal With Nike Nike's Parker Talks Innovation, Competition Terms Of Penn State's Nike Deal Remain Secret
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SBD/13/The Back Of The Book
ESPN CHILTON SPORTS POLL: ARE COWBOYS A BOOST TO SPONSORS?
Published October 13, 1995
1,009 respondents were surveyed on NFL sponsors or advertisers from September 5-October 2. Both Nike and Pepsi climbed in their recognition of being major sponsors of the NFL since their deals with Cowboys Owner Jerry Jones. QUESTION: WHAT SPECIFIC COMPANY WOULD YOU THINK IS THE BIGGEST SPONSOR OR ADVERTISER OF THE NFL? JULY '95 % SEPTEMBER '95 % Anheuser-Busch 31.9 Anheuser-Busch 27.1 Nike 12.5 Nike 17.2 Coca-Cola 9.6 Coca-Cola 8.4 Gatorade 7.7 Pepsi 7.1 Reebok 5.6 McDonald's 5.1 Starter 4.4 Miller Brewing Co. 5.0 Pepsi 4.3 Starter 3.7 Miller Brewing Co. 3.3 Reebok 3.5 McDonald's 2.5 Pizza Hut 2.4 General Motors 2.5 Gatorade 2.4 General Motors 2.1