Cowboys Will Be Fined Under NFL Policy Review Finds NFL Wrong On Heads Up's Survey Brandon Discusses Bills-Sabres Dual Presidency UC-Irvine Opens Up Campus To Rams Texans' McNair Talks Goodell, Raiders To Vegas MLB Warns Yasiel Puig On Shoes Rams Send Merch Email Offer To St. Louis Residents Emmanuel Seuge Set To Depart Coca-Cola NFL Exonerates Peyton Manning Of HGH Usage Ross Begins Business Symposium For 'Phins
SBD/13/The Back Of The Book
ESPN CHILTON SPORTS POLL: ARE COWBOYS A BOOST TO SPONSORS?
Published October 13, 1995
1,009 respondents were surveyed on NFL sponsors or advertisers from September 5-October 2. Both Nike and Pepsi climbed in their recognition of being major sponsors of the NFL since their deals with Cowboys Owner Jerry Jones. QUESTION: WHAT SPECIFIC COMPANY WOULD YOU THINK IS THE BIGGEST SPONSOR OR ADVERTISER OF THE NFL? JULY '95 % SEPTEMBER '95 % Anheuser-Busch 31.9 Anheuser-Busch 27.1 Nike 12.5 Nike 17.2 Coca-Cola 9.6 Coca-Cola 8.4 Gatorade 7.7 Pepsi 7.1 Reebok 5.6 McDonald's 5.1 Starter 4.4 Miller Brewing Co. 5.0 Pepsi 4.3 Starter 3.7 Miller Brewing Co. 3.3 Reebok 3.5 McDonald's 2.5 Pizza Hut 2.4 General Motors 2.5 Gatorade 2.4 General Motors 2.1