SBD/13/Sports Media

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  • A RETURN TO NORMALCY AS MLB BEGINS TV NEGOTIATIONS?

         MLB's TV committee is negotiating "with these three basic
    points in mind," according to Glenn Dickey of the S.F. CHRONICLE.
    No regionalization of broadcasts; returning game of the week
    telecasts; and starting weekend playoff games earlier to allow
    children to watch (S.F. CHRONICLE, 10/13).  In Boston, Jack Craig
    reports that Fox reportedly would like to bring back the Saturday
    "Game of the Week" for afternoon telecasts, but "would insist"
    that there be no competition of local telecasts.  Craig notes
    that a Fox deal would move all other games to Saturday nights
    (BOSTON GLOBE, 10/13).  In San Jose, Colin Seymour writes that
    for "day games, networks and affiliates don't want any. Cable
    giants do ... ESPN would love to fill the daytime baseball void"
    (SAN JOSE MERCURY NEWS, 10/13).
    

    Print | Tags: ESPN, MLB, News Corp./Fox, Media, Walt Disney
  • LEE CORSO NOT FUNNY? FOOTBALL AD CAMPAIGNS COME UNDER FIRE

         "Perhaps we shouldn't be surprised at the lack of taste
    shown by TNT in the billboard ads for its NFL telecasts.
    ....Almost as bothersome is a series of ESPN ads for its college
    football telecasts," notes a report in SPORTS ILLUSTRATED
    "Scorecard."  The TNT campaign has a photo of a "battered" player
    with an oxygen mask with the tagline: "Shortness of breath.
    Nausea.  Disorientation.  Memory loss.  The fun begins at 8pm
    Sunday night."  The ads were eventually pulled, but "Scorecard"
    notes it is another case where "violence sells."  ESPN's ads with
    Lee Corso, Chris Fowler and Craig James surrounding "Lester" a
    college football player taking a test are also criticized: "For a
    network that has shown sensitivity in dealing with issues that
    arise off the field, making light of the pressures put on college
    athletes is just not very funny" (SI, 10/16).
    

    Print | Tags: ESPN, NFL, Sports Illustrated, Media, TBS/TNT, Time Warner, Walt Disney
  • MEDIA NOTES

         ESPN's Bonnie Bernstein was profiled in the PHILA. DAILY
    NEWS.  Lynn Zinser writes that "one of ESPN's biggest strengths"
    is finding new talent such as the 25-year-old Bernstein
    (PHILADELPHIA DAILY NEWS, 10/12)....Nearly one-third of IHL games
    will be televised this season, that's up from two years ago, when
    the league only had 10% of its games on television (IHL)....Mike
    Piazza will be an in-studio guest on the FX Sports Show this
    Sunday.   The show, hosted by Jim Rome and Kevin Frazier, airs at
    11pm ET (FX)....Fox Sports reports that 700,000 viewers responded
    to an on-screen announcement toting their internet address during
    October 8th's NFL coverage.  The site features stats, features
    and highlights (Gould Media)....The Devil Rays and WFLA-AM in
    Tampa announced a partnership to jointly plan and promote events
    between now and '98.  The station will air selected Devil Rays
    minor league games.  WFLA officials say the deal gives them "a
    chance to prove" themselves (TAMPA TRIBUNE, 10/13)....The St.
    Paul Saints will be featured Sunday on "60 Minutes" (Minneapolis
    STAR-TRIBUNE, 10/13).
    

    Print | Tags: ESPN, New Orleans Saints, News Corp./Fox, NFL, Media, Tampa Bay Rays, Walt Disney
  • THE SPORTS BUSINESS DAILY'S BLACKOUT MONITOR

         Today:  The NFL, week 7.
         The following NFL games failed to sellout for this weekend
    and will be blacked out in their home markets:
         GAME                          LOCAL TIME        NETWORK
         Seattle at Buffalo            1:00                NBC
         Minnesota at Tampa Bay        1:00                Fox
         Miami at New Orleans          3:00                NBC
         Washington at Arizona         1:00                Fox
         N.Y. Jets at Carolina         4:00                NBC
    

    Print | Tags: NBC, New York Jets, News Corp./Fox, NFL, Media
  • UNABLE TO SECURE TYSON, HBO TO REPORTEDLY INK SWEETPEA

         HBO "is close to signing multi-million-dollar deal" with WBO
    welterweight champion Pernell "Sweetpea" Whitaker, according to
    John Phillips in this morning's VARIETY.  Phillips reports that
    HBO head Seth Abraham said the deal would be for six-to-eight
    fights, but would not disclose terms.  Phillips writes that
    sources say Whitaker     "could make at least" $20M and
    "considerably more" if he were to fight Julio Caesar Chavez,
    Felix Trinidad or Oscar de La Hoya (REUTERS/VARIETY, 10/13).
    Whitaker, at a news conference promoting his November 18 fight,
    "was caught off guard" by the deal with HBO.  Promoter Dan Duva
    called the deal "one of the largest contracts outside of the
    heavyweight division" (AP/WASHINGTON TIMES, 10/13).
    

    Print | Tags: HBO, Media, Time Warner
  • WITH PAT RILEY IN TOWN, LOCAL ADVERTISERS WANT IN

         The arrival of Pat Riley into the Heat organization "has
    brightened the outlook for the Heat's TV carriers," the  Sunshine
    Network and WBFS-Ch 33, according to Barry Jackson of the MIAMI
    HERALD.  WBFS-Ch. 33 GM Jerry Carr said ad sales for Heat games
    "are substantially further ahead of where we were last year.  I
    think there was a problem with the old ownership, it was a
    difficult sell."  Sunshine reports similarly "swift sales."
    Jackson also writes the Heat are "angry" at flagship station
    WINZ-AM/Miami for not agreeing to simulcast their games on sister
    station WFTL, which reaches listeners in parts of Broward and
    Palm Beach Counties.  Jackson reports that unless WINZ changes
    its position, the team "will explore leaving WINZ when its
    contract expires after three years" (MIAMI HERALD, 10/13)
    

    Print | Tags: Miami Heat, Media
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