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SBD/13/Sponsorships Advertising Marketing
TWO FOR TWO. NO, NOT ANOTHER MCDONALD'S PROMO
Published October 13, 1995
NBC Sports, the NFL and Sears will join for the nationwide "Two for Two Championships Sweepstakes" this month. Consumers will be able to enter the sweepstakes at NBC Sports themed licensed apparel areas at Sears. The winner receives trips to the AFC Championship Game and to Super Bowl XXX in Phoenix provided by the NFL. The sweeps is used to promote the new "centralization of Sears' men's licensed sports apparel into one NBC Sports-themed location" and will be supported during NBC programming in October and November. All 800 stores carry NBC Sports products and apparel manufactured by AJD, Pro Player, Champion, Salem, and Sports Specialties. A similar NBA Sweepstakes is planned for the Spring (NBA).