SBD/13/Sponsorships Advertising Marketing

TWO FOR TWO. NO, NOT ANOTHER MCDONALD'S PROMO

     NBC Sports, the NFL and Sears will join for the nationwide
"Two for Two Championships Sweepstakes" this month.  Consumers
will be able to enter the sweepstakes at NBC Sports themed
licensed apparel areas at Sears.  The winner receives trips to
the AFC Championship Game and to Super Bowl XXX in Phoenix
provided by the NFL. The sweeps is used to promote the new
"centralization of Sears' men's licensed sports apparel into one
NBC Sports-themed location" and will be supported during NBC
programming in October and November.  All 800 stores carry NBC
Sports products and apparel manufactured by AJD, Pro Player,
Champion, Salem, and Sports Specialties. A similar NBA
Sweepstakes is planned for the Spring (NBA).
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Related Topics:

NBA, NBC, NFL, Sears

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