NFL Loads Primetime Schedule With Top Draws NFL Helping Fund Tottenham Stadium Gronk Continues To Be Asset To NFL Telemundo Taps Anomaly For FIFA World Cup NBA Regular-Season Viewership Down 6% ESPN Has High Expectations For "MNF" Slate "Hard Knocks" Chose Bucs For Young Stars Mercedes-Benz Stadium Delays Opening For Third Time ESPN Explains Coverage Around Hernandez Death NFL Revenue Gap Could Continue To Be Issue
Upcoming Conferences and Events
May 31 - Jun 1
SBD/13/Sponsorships Advertising Marketing
TWO FOR TWO. NO, NOT ANOTHER MCDONALD'S PROMO
Published October 13, 1995
NBC Sports, the NFL and Sears will join for the nationwide "Two for Two Championships Sweepstakes" this month. Consumers will be able to enter the sweepstakes at NBC Sports themed licensed apparel areas at Sears. The winner receives trips to the AFC Championship Game and to Super Bowl XXX in Phoenix provided by the NFL. The sweeps is used to promote the new "centralization of Sears' men's licensed sports apparel into one NBC Sports-themed location" and will be supported during NBC programming in October and November. All 800 stores carry NBC Sports products and apparel manufactured by AJD, Pro Player, Champion, Salem, and Sports Specialties. A similar NBA Sweepstakes is planned for the Spring (NBA).