Liberty Mutual Sponsoring NASCAR Spotters NASCAR-Themed Show Returning To Nick Oilers Bringing PBR Events To Edmonton Truex Jr. Signs New Contract With Furniture Row Steve Phelps Taking On More Global NASCAR Role Watkins Glen Sprint Cup Race Thriving Sources: Three Lead Race For Cup Sponsor NASCAR Tracks Cashing In With Non-Racing Events Target Leaving IndyCar Part Of New Direction NASCAR Pushes Back '17 Cup Start Times
SBD/13/Sponsorships Advertising Marketing
NEWS FROM "ADWEEK": WHY DOES A BUM HAVE TO WATCH HIS WEIGHT?
Published October 13, 1995
Former Oilers Coach Bum Phillips has been signed to promote a new line of low-fat sandwich meats for Houston-based Blue Ribbon. In TV spots this month, Phillips says, "Can you believe it? They're trying to make an old Bum like me watch his weight?" Another spot will feature Phillips with his wife, Debbie. It was created by The Cohen Group in Houston (ADWEEK, 10/9 issue). DAYTONA ACCOUNT: Orlando-based Fry/Hammon/Barry has become the first agency of record for the $1M ad account of Daytona USA, a motorsports attraction in Daytona, FL. The 50,000 square foot Daytona USA is under construction next to Daytona International Speedway. It will "allow guests to perform live pit stops and design their own race cars via computers." It is owned by the International Speedway Corp., "which owns several race tracks around the country and is also the sanctioning body for NASCAR racing" (Katy Eckmann, ADWEEK, 10/9 issue). THOU HAS NO FEAR: No Fear, the marketer of "attitude wear," has begun to speak with some ad agencies around the country. No Fear has handled most of its advertising in house. Michael Moore, No Fear's VP/Marketing, said they are looking for "a creative partner as it sets its sights on becoming a leading brand of athletic wear." Moore: "Our core communications have surrounded what some people call 'extreme' sports. (But) one of our primary goals is to establish a clear link between No Fear and major league sports" (Kathy Taylor, ADWEEK, 10/9 issue). LIVE AND DIE IN L.A.: L.A. Gear of Santa Monica, CA has named Dailey & Associates, L.A. to handle a print ad campaign for '96 aimed at women. TBWA Chiat/Day, Venice, resigned from the account last week (AD AGE ONLINE, 10/13).