SBD/13/Sponsorships Advertising Marketing

NEWS FROM "ADWEEK": WHY DOES A BUM HAVE TO WATCH HIS WEIGHT?

     Former Oilers Coach Bum Phillips has been signed to promote
a new line of low-fat sandwich meats for Houston-based Blue
Ribbon.  In TV spots this month, Phillips says, "Can you believe
it?  They're trying to make an old Bum like me watch his weight?"
Another spot will feature Phillips with his wife, Debbie.  It was
created by The Cohen Group in Houston (ADWEEK, 10/9 issue).
     DAYTONA ACCOUNT: Orlando-based Fry/Hammon/Barry has become
the first agency of record for the $1M ad account of Daytona USA,
a motorsports attraction in Daytona, FL.  The 50,000 square foot
Daytona USA is under construction next to Daytona International
Speedway.  It will "allow guests to perform live pit stops and
design their own race cars via computers."  It is owned by the
International Speedway Corp., "which owns several race tracks
around the country and is also the sanctioning body for NASCAR
racing" (Katy Eckmann, ADWEEK, 10/9 issue).
     THOU HAS NO FEAR: No Fear, the marketer of "attitude wear,"
has begun to speak with some ad agencies around the country. No
Fear has handled most of its advertising in house. Michael Moore,
No Fear's VP/Marketing, said they are looking for "a creative
partner as it sets its sights on becoming a leading brand of
athletic wear."  Moore: "Our core communications have surrounded
what some people call 'extreme' sports. (But) one of our primary
goals is to establish a clear link between No Fear and major
league sports" (Kathy Taylor, ADWEEK, 10/9 issue).
     LIVE AND DIE IN L.A.: L.A. Gear of Santa Monica, CA has
named Dailey & Associates, L.A. to handle a print ad campaign for
'96 aimed at women. TBWA Chiat/Day, Venice, resigned from the
account last week (AD AGE ONLINE, 10/13).
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