Kauffman Confirms MWR Will Cease Operations A-B Taps Busch As Lead NASCAR Brand MWR Possesses Hot Free Agent Sponsors Darlington Bullish On Labor Day Return Nature's Bakery Deal Example Of Danica's Pull MWR Won't Field Full-Time NASCAR Entry In '16 Nature's Bakery To Sponsor Danica's Car Michigan Int'l Speedway Extends Pit Road Wall Microsoft Adds Race As Dale Jr.'s Primary Sponsor Yuengling Evaluating NASCAR Team Deal Extension
SBD/13/Sponsorships Advertising Marketing
NEWS FROM "ADWEEK": WHY DOES A BUM HAVE TO WATCH HIS WEIGHT?
Published October 13, 1995
Former Oilers Coach Bum Phillips has been signed to promote a new line of low-fat sandwich meats for Houston-based Blue Ribbon. In TV spots this month, Phillips says, "Can you believe it? They're trying to make an old Bum like me watch his weight?" Another spot will feature Phillips with his wife, Debbie. It was created by The Cohen Group in Houston (ADWEEK, 10/9 issue). DAYTONA ACCOUNT: Orlando-based Fry/Hammon/Barry has become the first agency of record for the $1M ad account of Daytona USA, a motorsports attraction in Daytona, FL. The 50,000 square foot Daytona USA is under construction next to Daytona International Speedway. It will "allow guests to perform live pit stops and design their own race cars via computers." It is owned by the International Speedway Corp., "which owns several race tracks around the country and is also the sanctioning body for NASCAR racing" (Katy Eckmann, ADWEEK, 10/9 issue). THOU HAS NO FEAR: No Fear, the marketer of "attitude wear," has begun to speak with some ad agencies around the country. No Fear has handled most of its advertising in house. Michael Moore, No Fear's VP/Marketing, said they are looking for "a creative partner as it sets its sights on becoming a leading brand of athletic wear." Moore: "Our core communications have surrounded what some people call 'extreme' sports. (But) one of our primary goals is to establish a clear link between No Fear and major league sports" (Kathy Taylor, ADWEEK, 10/9 issue). LIVE AND DIE IN L.A.: L.A. Gear of Santa Monica, CA has named Dailey & Associates, L.A. to handle a print ad campaign for '96 aimed at women. TBWA Chiat/Day, Venice, resigned from the account last week (AD AGE ONLINE, 10/13).