NHLPA AND NHL HAVE THEIR OWN POWER PLAY; DEBUTS NOVEMBER 1

     The NHL and the NHLPA announced the worldwide launch of NHL
PowerPlay, a jointly licensed consumer magazine.  The
publication, called the "official magazine of the NHL players and
teams," is set to debut November 1 and will be available through
newsstands, subscription, select book clubs, specialty offers and
in certain arenas.  Projected readership is 1.5 million.  The
magazine will have player profiles, interactive features, trivia,
and other info on the league on and off the ice.  Each issue will
also include a "one-on-one" interaction section with the players
in a "Be a Player" special, a continuation of the NHLPA's "Be A
Player" magazine.  Published by Quarton Group, NHL PowerPlay will
be offered on a quarterly basis (NHL/NHLPA).