NHL Signs PPG For New Leaguewide Category Coyotes' Smith Criticical Of NHL Protocol New NHL CMO Discusses Growth Efforts, Data Use NHL Going With Just Two Bye Weeks In '17-18 Sportsnet Has Its First 360 VR Game Telecast Predators Could Sell Out All Home Games "Hockey Night In Canada" Adds VR Broadcasts Fasel Calls NHL, Union Meetings Positive Bruins Criticized For Timing Of Julien Firing Connecticut Pols Try To Sell Islanders On Hartford
SBD/12/Sponsorships Advertising Marketing
NHLPA AND NHL HAVE THEIR OWN POWER PLAY; DEBUTS NOVEMBER 1
Published October 12, 1995
The NHL and the NHLPA announced the worldwide launch of NHL PowerPlay, a jointly licensed consumer magazine. The publication, called the "official magazine of the NHL players and teams," is set to debut November 1 and will be available through newsstands, subscription, select book clubs, specialty offers and in certain arenas. Projected readership is 1.5 million. The magazine will have player profiles, interactive features, trivia, and other info on the league on and off the ice. Each issue will also include a "one-on-one" interaction section with the players in a "Be a Player" special, a continuation of the NHLPA's "Be A Player" magazine. Published by Quarton Group, NHL PowerPlay will be offered on a quarterly basis (NHL/NHLPA).