Sources: NHL, Union Could Continue Bye Weeks NHL Stands By Concussion Protocol NHL Has Issue Shipping New Leafs Jerseys To Canada NHLPA Likely Turning Down Olympic Offer Golden Knights Owner Pleased With Merch Sales NHL Panthers' Firing Of Coach Marks New Direction Franchise Notes Foley Denies Golden Knights Will Add Investors NBC, Not NBCSN, To Air NHL All-Star Game New NHL Team Named Vegas Golden Knights
SBD/12/Sponsorships Advertising Marketing
NHLPA AND NHL HAVE THEIR OWN POWER PLAY; DEBUTS NOVEMBER 1
Published October 12, 1995
The NHL and the NHLPA announced the worldwide launch of NHL PowerPlay, a jointly licensed consumer magazine. The publication, called the "official magazine of the NHL players and teams," is set to debut November 1 and will be available through newsstands, subscription, select book clubs, specialty offers and in certain arenas. Projected readership is 1.5 million. The magazine will have player profiles, interactive features, trivia, and other info on the league on and off the ice. Each issue will also include a "one-on-one" interaction section with the players in a "Be a Player" special, a continuation of the NHLPA's "Be A Player" magazine. Published by Quarton Group, NHL PowerPlay will be offered on a quarterly basis (NHL/NHLPA).