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SBD/12/Leagues Governing Bodies
COREL BECOMES WORLDWIDE SPONSOR OF WTA TOUR
Published October 12, 1995
The WTA Tour announced yesterday that Corel Corp., the Ottawa-based developer of PC graphics and multimedia software, has been signed to a multiyear, multimillion dollar sponsorship deal. Under the agreement, Corel will become worldwide title sponsor of the WTA Tour. The "Corel WTA Tour" debuts November 13-19 at the Tour Championships at Madison Square Garden in New York. WTA Tour CEO Anne Person Worcester: "This is an important date in the history of women's tennis" (WTA Tour). The OTTAWA CITIZEN reports the deal is for three years at $4M a year. For its part, Corel will receive "extensive international on-court exposure -- signs, net posts, patches on players' tops -- and television coverage." In addition, Corel will help the WTA establish a Web site and assist with other promos, including player profiles on CD-ROM. Corel CEO Michael Cowpland: "This will turn Corel into a household name. Right now, we're No. 2 behind Microsoft for software." Cowpland expecially noted the possibilities in Japan and the Far East." The deal also means the likelihood of women's tennis returning to network TV. Cowpland met with officials from Fox on Tuesday and he is "certain" the network will televise all U.S.-based WTA Tour events (Martin Cleary, OTTAWA CITIZEN, 10/12). WHAT NEXT? Corel may "try to enlist the assistance of publishing firms to help market the tour," according to Reynolds and O'Loughlin of INSIDE MEDIA. Corel reportedly sent out a proposal to a "number of computer publishers and magazine companies in late August to gauge their interest in being assigned certain tour marketing rights and amenities in exchange for millions of dollars worth of pages in the magazines" (INSIDE MEDIA, 10/4-18 issue).