CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets NFL Viewership Down Among Older Viewers
Published October 10, 1995
Broadcast of The John Wooden Classic college basketball tournament will be split between NBC and ABC. Liberty Sports, which has an exclusive production and ad sales agreement with Atherton Communications, will produce UCLA-Maryland for NBC and assist Raycom in production of Purdue-Villanova for ABC. Through the NBC Super Channel and other international deals, organizers expect the Wooden Classic to be seen in 80 countries. Gillette, Toyota, Dean Witter and NAPA are among the sponsors with multi- year deals. The event also has a site on the Internet. Address: http:// www.woodenclassic.com (Wooden Classic)....ESPN is set to roll out its new "SportsCenter" promos on October 16. The ads combine sports personalities with SportsCenter on-air and behind- the-scenes personnel. The campaign was produced by ESPN ad agency Wieden & Kennedy. ESPN Senior VP/Consumer Marketing Judy Fearing calls it one of their "most ambitious efforts" (ESPN)....BUSINESS WEEK profiles Delphi, the commercial online service currently being revamped by News Corp. and MCI. The new strategy, which includes use of Fox TV programming and News Corp. media outlets, is to become "one with the Internet" (BUSINESS WEEK, 10/16 issue)....News Corp. Chair Rupert Murdoch holds his annual meeting today with possible announcements including an expansion of Fox TV through the purchase of more U.S. TV stations (REUTERS/VARIETY, 10/9)....SI For Kids has received two "Gold" Parent's Choice awards, one for the magazine and the other for its "Encyclopedia" CD-ROM (SI For Kids)....In Philadelphia, Mike Bruton is critical of the broadcast networks for their lack of coverage of Grambling coach Eddie Robinson's 400th victory (PHILADELPHIA INQUIRER, 10/10).... The FTC is expected to take up consideration of the Time Warner-Turner merger, with the role of TCI's Liberty Media and its 5% stake in question (N.Y. TIMES, 10/10).