SBD/10/Sports Media

Print All

         MLB can now open negotiations with Fox and CBS after ABC and
    NBC let Monday's deadline pass without exercising their exclusive
    negotiating rights on a new TV rights deal, according to Richard
    Sandomir of the N.Y. TIMES.  Giants Exec VP Larry Baer, a member
    of MLB's TV committee:  "This will be an active week."  Baer said
    that the owners' goal is a new deal by month's end (N.Y. TIMES,
    10/10).  ESPN is still in its exclusive negotiating period for
    cable channels (Rudy Martzke, USA TODAY, 10/10).  In Sunday's
    N.Y. TIMES, Phillies President Bill Giles outlines the likely
    post-season package under the new deal:  National prime-time
    coverage of the divisional series Tuesday-Monday, with no
    Thursday off and staggered starts; 13 other games in the
    afternoon or late night on cable or the nets; Wednesday, Saturday
    and Sunday starts at 1pm, 4 pm, 7pm, and 9 or 10pm.  The LCS
    would also have full coverage, but Giles was not sure whether
    there would be some cable involved.  Giles, on afternoon games:
    "We're willing to take less to market the game.  Exposing more
    quality players is of equal importance to money" (Richard
    Sandomir, N.Y. TIMES, 10/9).  In Boston, Jack Craig reports, "It
    was anticipation of the furor over dividing LCS coverage that
    prompted baseball to announce last Wednesday that all post-season
    games will be on television for everyone next season" (BOSTON
    GLOBE, 10/8).
         M'S-YANKEES BOOSTS RATINGS:  Sunday's Mariners-Yankees Game
    5 did a 13.4 for ABC in Nielsen overnights, after a 10.4 on
    Saturday and a 12.4 on Friday.  Jack Craig notes, "It may signify
    nothing, but the largest audience of the five nights of
    baseball's divisional coverage was on Sunday, when Yankees-
    Mariners became a national game" (BOSTON GLOBE, 10/10).  Sunday's
    game drew a local 23.2 rating and 36 share in New York, with more
    than half of NYC TV sets tuned into the final 15 minutes (Josef
    Adallan, N.Y. POST, 10/10).

    Print | Tags: ABC, CBS, ESPN, MLB, NBC, New York Yankees, Philadelphia Phillies, Seattle Mariners, Media, Viacom, Walt Disney

         Broadcast of The John Wooden Classic college basketball
    tournament will be split between NBC and ABC.  Liberty Sports,
    which has an exclusive production and ad sales agreement with
    Atherton Communications, will produce UCLA-Maryland for NBC and
    assist Raycom in production of Purdue-Villanova for ABC.  Through
    the NBC Super Channel and other international deals, organizers
    expect the Wooden Classic to be seen in 80 countries.  Gillette,
    Toyota, Dean Witter and NAPA are among the sponsors with multi-
    year deals.  The event also has a site on the Internet.  Address:
    http:// (Wooden Classic)....ESPN is set to
    roll out its new "SportsCenter" promos on October 16.  The ads
    combine sports personalities with SportsCenter on-air and behind-
    the-scenes personnel.  The campaign was produced by ESPN ad
    agency Wieden & Kennedy.  ESPN Senior VP/Consumer Marketing Judy
    Fearing calls it one of their "most ambitious efforts"
    (ESPN)....BUSINESS WEEK profiles Delphi, the commercial online
    service currently being revamped by News Corp. and MCI.  The new
    strategy, which includes use of Fox TV programming and News Corp.
    media outlets, is to become "one with the Internet" (BUSINESS
    WEEK, 10/16 issue)....News Corp. Chair Rupert Murdoch holds his
    annual meeting today with possible announcements including an
    expansion of Fox TV through the purchase of more U.S. TV stations
    (REUTERS/VARIETY, 10/9)....SI For Kids has received two "Gold"
    Parent's Choice awards, one for the magazine and the other for
    its "Encyclopedia" CD-ROM (SI For Kids)....In Philadelphia, Mike
    Bruton is critical of the broadcast networks for their lack of
    coverage of Grambling coach Eddie Robinson's 400th victory
    (PHILADELPHIA INQUIRER, 10/10).... The FTC is expected to take up
    consideration of the Time Warner-Turner merger, with the role of
    TCI's Liberty Media and its 5% stake in question (N.Y. TIMES,

    Print | Tags: ABC, Cablevision, ESPN, NBC, New York Liberty, Sports Illustrated, Media, Toyota, Walt Disney, Wieden Kennedy

         NBC News will conduct a live interview with O.J. Simpson on
    Wednesday night during a three-hour "Dateline" special.  The
    interview, which will be conducted by Tom Brokaw and Katie Couric
    and air without commercial interruption, will have "no ground
    rules" and was agreed upon without payment of any kind, according
    to NBC News President Andrew Lack (NBC).  In L.A., Sallie
    Hofmeister and Jane Hall note Simpson's "personal and
    professional ties" to NBC.  Before his arrest, Simpson was an
    analyst on NBC's NFL broadcasts and NBC West Coast President Don
    Ohlmeyer is a longtime friend.  But NBC VP/Corporate
    Communications Judy Smith said, "There is no quid pro quo for
    this interview.  We have no contact with O.J. and no plans to
    hire him."  Network sources say it was NBC President Robert
    Wright's decision not to sell ads during the interview.  The show
    has already drawn complaints by groups such as NOW with
    opposition to the idea of Simpson profiting from the trial
    already leading cable channels and pay-per-view outlets to
    rejecting the idea of a PPV Simpson interview.  Talent agency ICM
    also confirmed Monday that they no longer represent Simpson (L.A.
    TIMES, 10/10).
         THE O.J. INDUSTRY:  Media critic Ben Bagdikian:  "It sounds
    as though the trial that was a soap opera is now going to be an
    industry" (HOUSTON CHRONICLE, 10/10).  The price tag on an "O.J.
    exclusive" was said to be in the range of $11-12M, even though
    potential ad revenue is seen as "nil" (J. Max Robins, VARIETY,
    10/9).  AD AGE estimates a pay-per-view event could have
    generated numbers seen only by heavyweight bouts -- $50 per order
    with buy rates between 500,000 and 1 million.  In addition,
    analysts believe Simpson-related marketing could generate as much
    as $1B in gross media and merchandising sales.  Mark Weiner, Dir
    of Research for Medialink Public Relations, on the other big
    media events of '95 -- Windows '95 and Disney/Cap Cities:  "Those
    were huge stories, but they lasted for about a week.  The O.J.
    Simpson story sustained that level for 11 months.  This has just
    dwarfed anything we've seen since the Vietnam War" (Mandese &
    Jensen, ADVERTISING AGE, 10/9 issue).
         FUTURE HOME?  "Entertainment Tonight" reported on O.J.'s
    future, with Black Entertainment Television possibly interested.
    BET President Robert Johnson:  "In the black community, there is
    a concept of redemption.  So I think O.J. has an avenue where he
    can comeback to the mainstream of commercial success" ("ET,"

    Print | Tags: NBC, NFL, Media, Walt Disney
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug