Menu
Sponsorships Advertising Marketing

THE BUFFS LATEST TO JOIN NIKE LICENSING FAMILY

     The Univ. of Colorado announced a six-year deal with Nike to
provide CU's teams with shoes, uniforms and training apparel
through the 2000-01 school year.  CU will receive $5.6M over the
six years, $530,000 annually in equipment and $325,000 to start
in other Nike payments to the school.  The sponsorship money
increases to $440,000 per year by the end of the deal.  Nike has
had deals with CU's football team since '83, and AD Bill Marolt
said Coach Rick Neuheisel's deal is comparable the deal with
former Coach Bill McCartney's, which paid him to $50,000
annually.  The men's and women's ski teams are the only ones not
covered by the agreement (Colorado Springs GAZETTE TELEGRAPH,
10/10).

SBJ Morning Buzzcast: April 25, 2024

Motor City's big weekend; Kevin Warren's big bet; Bill Belichick's big makeover and the WNBA's big week continues

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/10/10/Sponsorships-Advertising-Marketing/THE-BUFFS-LATEST-TO-JOIN-NIKE-LICENSING-FAMILY.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/10/10/Sponsorships-Advertising-Marketing/THE-BUFFS-LATEST-TO-JOIN-NIKE-LICENSING-FAMILY.aspx

CLOSE