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SBD/10/Sponsorships Advertising Marketing
THE BUFFS LATEST TO JOIN NIKE LICENSING FAMILY
Published October 10, 1995
The Univ. of Colorado announced a six-year deal with Nike to provide CU's teams with shoes, uniforms and training apparel through the 2000-01 school year. CU will receive $5.6M over the six years, $530,000 annually in equipment and $325,000 to start in other Nike payments to the school. The sponsorship money increases to $440,000 per year by the end of the deal. Nike has had deals with CU's football team since '83, and AD Bill Marolt said Coach Rick Neuheisel's deal is comparable the deal with former Coach Bill McCartney's, which paid him to $50,000 annually. The men's and women's ski teams are the only ones not covered by the agreement (Colorado Springs GAZETTE TELEGRAPH, 10/10).