SBD/10/Sponsorships Advertising Marketing

THE BUFFS LATEST TO JOIN NIKE LICENSING FAMILY

     The Univ. of Colorado announced a six-year deal with Nike to
provide CU's teams with shoes, uniforms and training apparel
through the 2000-01 school year.  CU will receive $5.6M over the
six years, $530,000 annually in equipment and $325,000 to start
in other Nike payments to the school.  The sponsorship money
increases to $440,000 per year by the end of the deal.  Nike has
had deals with CU's football team since '83, and AD Bill Marolt
said Coach Rick Neuheisel's deal is comparable the deal with
former Coach Bill McCartney's, which paid him to $50,000
annually.  The men's and women's ski teams are the only ones not
covered by the agreement (Colorado Springs GAZETTE TELEGRAPH,
10/10).
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