MLB Fires Back Against MASN In Court Battle Royals Owner Shares Offseason Insights Roberts Says Taylor Suspension Was Excessive Bama Again Draws CBS' Top CFB Audience Iverson Protests Nike Tribute Shoe MLB Approves Five-Year Manfred Deal Sonic Signs Durant As First Athlete Endorser Hornets' Taylor Suspended 24 Games Fox Sports Promotes NBA In-Market Streaming Pacers, McDonald's To Debut New Campaign
SBD/10/Sponsorships Advertising Marketing
Published October 10, 1995
MLB Properties spokesperson Carole Coleman said the Mariners had jumped from 21st in licensed merchandise sales to 7th through July. That does not include fan interest heightened by the team's playoff run (SEATTLE POST-INTELLIGENCER, 10/10)....The Avalanche's new look is the "hottest selling sports merchandise in Denver," according to Chance Conner of the DENVER POST. Scott Franklin, Dir of Merchandising and Retail Ops for the Avalanche and Nuggets, said the team expected to do "about $5 a head" in merchandise sales for the sellout crowd of 16,061 at their home opener. That figures close to $80,305 in Avalanche goods (DENVER POST, 10/8)....Over 1,000 financial analysts rated 389 major U.S. corporations on brand equity in a recent study conducted by CDB Research & Consulting. Coca-Cola, Hewlett-Packard, Sysco and Walt Disney received perfect ratings of 10. Rounding out the top ten were Nike, Wrigley, Gillette, Microsoft and McDonald's (BRANDWEEK, 10/9 issue). ....Although Barry Sanders works for the Ford family, who own the Lions and Ford Motor Co., he is doing a Cadillac commercial for General Motors. Lions VP Bill Keenist: "It's a fabulous spot. The only thing better would have been if it were a Lincoln" (ST. LOUIS POST-DISPATCH, 10/8). ....Organizers of the first Fieldcrest Cannon LPGA Classic say "crowds and sponsorships exceeded expectations at the recent event." Sponsorship and ticket sales generated an estimated $800,000, "which should help the event break even," according to the CHARLOTTE BUSINESS JOURNAL. Title sponsor Fieldcrest Cannon "hopes to pursue a TV deal for next year" (CHARLOTTE BUSINESS JOURNAL, 10/9 issue)....The ATP Tour has announced that Adidas will be presenting sponsor of ATP Tour Fan Fest in Frankfurt in conjunction with the IBM/ATP Tour World Championships in November. The FanFest, an interactive event featuring a skills contest and exhibits, will run November 13-15 in the Festhalle where the World Championship will be played (ATP)....The "CBS Sport Show" with Pat O'Brien visited the set of "Space Jam," the movie starring Michael Jordan and featuring other NBA stars, including Reggie Miller, Larry Johnson, Alonzo Mourning, and Shawn Bradley. Producer Ivan Reitman, of "Ghostbusters" and "Twins" fame: "I wasn't sure, first of all, how they could act. ... But they were wonderful, they were used to being in front of a camera, used to being in front of a lot of people. We gave them lines, spontaneously very quickly, and they added to them. They were very funny" (CBS, 10/7).... Sponsorship of professional rodeo is examined by W.D. Murray of BLOOMBERG BUSINESS NEWS. Among the companies "spending thousands in sponsorship dollars on rodeo TV broadcast" include VF Corp.'s Wrangler Jeans, Anheuser- Busch, Adolph Coors, and Chrysler (ST. LOUIS POST-DISPATCH, 10/9).