Josh Norman Critical Of Goodell, De Smith Giants Still Getting Scrutiny Over Brown Silence Tom Brady Launches Line Of Healthy Snacks Steelers G Wants Players To Prep For Lockout Source: Players Meeting With NFL Over PED Allegations King: Bowlen Had Strong Case For HOF Adelson: Vegas Stadium Should Be Top Priority NHL To Use Sportradar To Monitor Gaming Activity NFL Reportedly Nixes Tirico As "TNF" Option Wearable Device Could Lead To Fewer Injuries
SBD/10/Sponsorships Advertising Marketing
LEAF'S DONRUSS UNVEILS THEIR RED ZONE AND NHL TIE-IN
Published October 10, 1995
Leaf North America's Donruss unit introduces their new NFL licensed trading card venture called, "The Red Zone" today. This is Donruss' first football venture, as they previously have focused on hockey and baseball. The "one-on-one ... interactive" card game features an 80-card starter pack, "a scoring wheel, and booster packs to build player personnel." With a target market of 12-30, Donruss President John Williams believes Red Zone can be a $50M retail business within two years (CHICAGO TRIBUNE, 10/10). Donruss and fellow NHL licensee, Electronic Arts, will join this fall for a cross-promotion tied to EA's new NHL '96 game for Sega Genesis. Packs of Donruss NHL trading cards, "shipping now, are flagged with an offer for $15 off purchase of NHL '96. Also nearly 1 million Donruss cards will be boxed with the game" (BRANDWEEK, 10/9 issue). JORDAN ON CANVAS: Celex Group Inc. and Upper Deck Co. has released their first product under a production and marketing deal which allows Celex to produce and market limited edition Michael Jordan commemorative lithographs, retailing for $149 each (Celex).