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LEAF'S DONRUSS UNVEILS THEIR RED ZONE AND NHL TIE-IN
Published October 10, 1995
Leaf North America's Donruss unit introduces their new NFL licensed trading card venture called, "The Red Zone" today. This is Donruss' first football venture, as they previously have focused on hockey and baseball. The "one-on-one ... interactive" card game features an 80-card starter pack, "a scoring wheel, and booster packs to build player personnel." With a target market of 12-30, Donruss President John Williams believes Red Zone can be a $50M retail business within two years (CHICAGO TRIBUNE, 10/10). Donruss and fellow NHL licensee, Electronic Arts, will join this fall for a cross-promotion tied to EA's new NHL '96 game for Sega Genesis. Packs of Donruss NHL trading cards, "shipping now, are flagged with an offer for $15 off purchase of NHL '96. Also nearly 1 million Donruss cards will be boxed with the game" (BRANDWEEK, 10/9 issue). JORDAN ON CANVAS: Celex Group Inc. and Upper Deck Co. has released their first product under a production and marketing deal which allows Celex to produce and market limited edition Michael Jordan commemorative lithographs, retailing for $149 each (Celex).