Menu
Sponsorships Advertising Marketing

MARKETPLACE ROUND-UP

     Stock for Eastbay Inc., a WI-based sportswear catalog
seller, is set to begin trading Friday on NASDAQ at the $15 a
share.  The IPO is 2 million shares.  Eastbay sells athletic
equipment and apparel to high school and college teams and to
individuals (MILWAUKEE JOURNAL SENTINEL, 9/29). ....With NFL
player salaries "now in the stratosphere, more and more athletes
are angling for higher-income business careers in order to ensure
a playing-days lifestyle" after their career ends, according to
Roger Thurow of the WALL STREET JOURNAL.  Last year, 200 players
sought off-season business training through the NFL's Career
Internship Program.  The JOURNAL notes the large number of
players who have become "financial consultants" (WALL STREET
JOURNAL, 9/29)....Indians Manager Mike Hargrove will be
spokesperson for The Sportsman Show, an OH outdoor sports and
leisure show that draws over 150,000 visitors annually
(Expositions, Inc)....The Raiders are running ads offering
single-game tickets on sale for their October 8 and October 22
home games, priced at $41, $51, and $61 (SAN JOSE MERCURY NEWS,
9/28)...Stride Rite Corp. said that "soft retail conditions
coupled with a lack of fashion hurt third quarter earnings."
Another problem is that "consumers remain cool toward Keds," one
of the company's mainstays, as 3rd quarter sales of the sneaker
fell 21% below last year (BOSTON HERALD, 9/29).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/1995/09/29/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/1995/09/29/Sponsorships-Advertising-Marketing/MARKETPLACE-ROUND-UP.aspx

CLOSE