Expectations High For NASCAR On NBC NBC Lands New Advertisers For Race Coverage Steelers Exploring '23 Super Bowl Bid Redskins DC Stadium Could Hinge On Name Change Female Audience Strong For World Cup Tennessee Unveils New Nike Uniforms ESPN Denies Wanting To Dial Down Olbermann IndyCar Gets Best Cable Audience In Years Nike's Phil Knight Stepping Down In '16 Chargers, Raiders Meet With L.A. Officials
Published September 27, 1995
Fox Sports has announced an agreement with the Int'l Skating Union to broadcast five events of the new Skate International Champions Series. Fox will carry four of the five Series events (Canada, November 5; France, November 23; Germany, November 26; Japan, December 1), as well as the Skate International Final from Paris during prime time on Saturday, February 24. Skaters in the Series include Michelle Kwan, Nicole Bobek, Surya Bonaly, Scott Davis, Todd Eldridge, and Elvis Stojko (Fox Sports)....HBO's "Real Sports" returns October 31, with features on college football players recruited under false pretenses, Cowboys Owner Jerry Jones and Nike (HBO)....Returning to MSG after 10 years, new Exec VP Joe Cohen will run MSG Network, handle the arena's sponsorship sales and new business development (which could include an Arena Football franchise), as well as help develop NYC-owned Channel 31 into a superstation built around MSG events (N.Y. TIMES, 9/27)....USA Network's coverage of the Ryder Cup scored a 1.5 Nielsen rating, up 36% from the 1.1 received in '93 (USA Network).... SportsTicker has expanded its relationship with Data Broadcasting Corp. by entering into a long-term agreement to provide sports news info to DBC's services, which include SporTrax and SportSignal (SportsTicker)....SET President Mac Lipscomb would not make any projections for this weekend's Shaq- Hakeem PPV match-up, but did say they expect to exceed the 50,000 buys attained by a similar Dr. J-Kareem one-on-one bout. Bill Walton, who will serve as one of the announcers, believes such events should be come off-season "fixtures." Walton: "You don't think Michael Jordan isn't sitting at home thinking, 'Why can't I be part of this?'" (ATLANTA CONSTITUTION, 9/27)....Phil Mushnick sees NBC's "Made in America, played in America" NFL promos as a not-so-veiled shot at Fox's Australian ownership (N.Y. POST, 9/27). ....ABC's Monday Night Lions-49ers game drew a 19.1, which could make the top 5 for the week (WASHINGTON POST, 9/27). ....NBC will assign MLB playoff games next week to markets based on which league their teams play in. NBC's Ed Markey claims that only 10% of NBC's 215 affiliates "will be in sort of a gray area" (USA TODAY, 9/27).