DOLLAR RENT-A-CAR JOINS WITH COLLEGE FOOTBALL USA

9.26.1995

     Dollar Rent-A-Car has become the first company to join
College Football USA -- the new umbreall marketing group fot the
sport -- as a charter sponsor.  Dollar's commitment includes
sponsorship fees, marketing, and advertising programs.  Dollar
Rent-A-Car will be visible on both the national and local levels
(College Football USA).

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