SBD/21/Sponsorships Advertising Marketing
MARTINA JOINS OTHER MEMBERS TO PUSH REFLECT PRODUCTS
Published September 21, 1995
Martina Navratilova has signed a deal with Wisconsin Pharmacal Co. to join their "Team Reflect," a group of female athletes who will support Wisconsin Pharmacal's '96 national introduction of Reflect sun blocks. Reflect is a suncare line specifically for active women. Navratilova will join Bonnie Blair, Rebecca Lobo and others as spokespersons and appear in a national print/TV campaign called "Mind the Body," to run next year and culminate with the Olympic Games in Atlanta (Wisconsin Pharmacal).