SBD/21/Sponsorships Advertising Marketing

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  • COWBOYS STILL ON TOP PERCH; PATRIOTS MAKE ENTRY IN TOP TEN

         The following is the list of top ten teams in the sale of
    licensed merchandise through June '95 from NFL Properties.
    According to NFL Properties Manager of Corporate Communications
    Brian McCarthy, two surprises are the Patriots -- who were in the
    mid-20's at this time last year and have only approached the top
    ten once, their Super Bowl year in '85-86 -- and the Packers, who
    moved up from three spots from No. 7 to 4 (THE DAILY).
                   1. Cowboys               6. Chiefs
                   2. 49ers                 7. Steelers
                   3. Dolphins              8. Raiders
                   4. Packers               9. Patriots
                   5. Panthers             10. Giants
    

    Print | Tags: Dallas Cowboys, Green Bay Packers, Kansas City Chiefs, Miami Dolphins, New England Patriots, NFL, Oakland Raiders, Pittsburgh Steelers, San Francisco 49ers
  • EARNINGS REPORT: 3COM AND COCA-COLA SHOW STRENGTH

         3Com, the Santa Clara-based computer networking company,
    reported their first quarter earnings.  The company, which
    recently purchased the naming rights to Candlestick Park, "beat
    Wall Street estimates with earnings" of $59.4M, up 93% from the
    year before.  Sales jumped 64% to $430.4M (SAN FRANCISCO
    CHRONICLE, 9/20).
         COKE IS IT: Coca-Cola announced their worldwide third-
    quarter volume will grow roughly 7%, "exceeding expectations,"
    according to Chris Roush of the ATLANTA CONSTITUTION.  Marty
    Romm, analyst at CS First Boston:  "The numbers were at or a
    little bit better than what most people were expecting."  Stock
    reached a 52-week high of $69.50 before closing at $69.12 1/2
    (ATLANTA CONSTITUTION, 9/21).
    

    Print | Tags: Coca-Cola
  • FORD TO SOLO SPONSOR SPECIAL S.I. ISSUE AS PART OF AD BLITZ

         The Ford Motor Company is "preparing a campaign for its Ford
    division's 1996 cars and trucks that includes the largest efforts
    ever behind a single model," according to Stuart Elliot of the
    N.Y. TIMES.  To promote their newly designed Taurus, Ford will
    spend an estimated $125M on advertising through the end of '95.
    As part of the campaign, Ford will be the sole sponsor of special
    issues of Elle, Sports Illustrated, and Life.  Ford's '96 F-
    Series trucks will also be the only vehicles advertised during
    the 3rd quarter of Super Bowl XXX (N.Y. TIMES, 9/21).  SI's
    special "Classic Edition" will mark the first time an issue has
    been single-sponsored.  The "classic" issue, devoted to great
    players and moments in the NFL, will be distributed starting
    October 2.  The 84-page edition features 22 ad pages with a heavy
    emphasis on the Taurus.  SI will also host a luncheon in Detroit
    for Ford; teaser ads in an upcoming SI issue; customized display
    bins; and a special area on SI's World Wide Web site (Sports
    Illustrated).
    

    Print | Tags: NFL, Sports Illustrated, Time Warner
  • MARKETPLACE ROUND-UP

         General Mills is expected to announce today two new versions
    of Wheaties.  One will include a frosted pre-sweetened cereal
    called Honey Frosted Wheaties (WALL STREET JOURNAL,
    9/21)....Young and Rubicam was eliminated from the Miller Brewing
    Genuine Draft account review.  The three agencies competing
    include D'Arcy Masius Benton & Bowles, incumbent Cordiant PCL's
    Bates USA, and WPP Group's Ogilvy & Mather (WALL STREET JOURNAL,
    9/21)....The Buccaneers will now accept Visa cards for game-day
    ticket sales at Tampa Stadium.  Previously, only cash purchases
    were permitted on the day of the game (Buccaneers)....Kauffman
    Stadium has installed a Diebold Inc. ATM with Commerce Bank.  Of
    the 28 MLB ballparks, 27 now have ATM's on site.  Only Veterans
    Stadium in Philadelphia is without one (Diebold)....The AAA
    Tacoma Rainiers are believed to be the first team to offer the
    meatless, low-fat "Garden Dog" to their fans.  The Garden Dog was
    created by chef Paul Wenner, who created the Gardenburger, a
    meatless, low-fat burger sold at Dodger Stadium (BASEBALL WEEKLY,
    9/26)....Nike recent marketing deals and company Chair Phil
    Knight are profiled in today's CHICAGO SUN TIMES by Dan Bickley
    under, "Has shoe company crossed the line?"  Nike spokesperson
    Keith Peters:  "What has Nike done that is so bad for sports?
    We've made positive contribution after positive contribution"
    (CHICAGO SUN TIMES, 9/21)....A "criticism" of golf equipment
    manufacturer ProGroup Inc. has been that they have failed to take
    advantage of their biggest asset, Arnold Palmer.  But "that's all
    changed," according to GOLF WORLD, as Palmer's name is replacing
    the Peerless brand named "in hopes of creating more consumer
    awareness."  ProGroup may eventually change its name to Arnold
    Palmer Golf Equipment (GOLF WORLD, 9/15 issue)....The theme for
    the Sixers' current marketing campaign is "It's Real!"
    (PHILADELPHIA DAILY NEWS, 9/20).
    

    Print | Tags: Comcast-Spectacor, MLB, Nike, Philadelphia 76ers, Tampa Bay Buccaneers, Visa, Wheaties
  • MARTINA JOINS OTHER MEMBERS TO PUSH REFLECT PRODUCTS

         Martina Navratilova has signed a deal with Wisconsin
    Pharmacal Co. to join their "Team Reflect," a group of female
    athletes who will support Wisconsin Pharmacal's '96 national
    introduction of Reflect sun blocks.  Reflect is a suncare line
    specifically for active women.  Navratilova will join Bonnie
    Blair, Rebecca Lobo and others as spokespersons and appear in a
    national print/TV campaign called "Mind the Body," to run next
    year and culminate with the Olympic Games in Atlanta (Wisconsin
    Pharmacal).
    

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